Social media analysis on domestic travel behaviour during pandemic covid-19

The COVID-19 pandemic brings tragedy to all aspect of life globally and tourism industry has been hit hardly as national boarder are closed with restricted travel permitted. From the current situation, domestic tourism started experience dramatic booming after government turns to domestic front and...

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Main Author:	Mohd Azlee, Amanie Husna
Format:	Thesis
Language:	English
Published:	2022
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/100293/1/AmanieHusnaMBE2022.pdf
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id	my-utm-ep.100293
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spelling	my-utm-ep.1002932023-03-29T07:39:18Z Social media analysis on domestic travel behaviour during pandemic covid-19 2022 Mohd Azlee, Amanie Husna G154.9-155.8 Travel and state. Tourism The COVID-19 pandemic brings tragedy to all aspect of life globally and tourism industry has been hit hardly as national boarder are closed with restricted travel permitted. From the current situation, domestic tourism started experience dramatic booming after government turns to domestic front and introduce various measures after the MCO being loose in RMCO phase. Since then, Malaysian have been encouraged to spend their leisure or their holiday to visit local destination to release their stressed after being lock up at their resident. The main objective for this study is to know the Malaysia behavior when they start travel during pandemic situation. This study was conducted by observing Malaysian review posting through Facebook about their journey that been done during RMCO phase in June 2020 until before the total lockdown on May 2021 was implemented. The result showed 423 reviews posting been collected during the time period. The data were analyzed using SPSS with descriptive analysis and cross-tabulation analysis to knew their behavior and destination preferred when they travel during COVID-19. It showed that they prefer travel with their own vehicles, stay at resort, family members as their fellow travel and travel in the city or urban area was the main chosen in this study. Furthermore, all the tourist were positively accepting the current restricted SOP for their own goods and aware about the current disease. It discovers, among others things, Malaysian are mainly made up of urban travelers, prefer to engage in rather conventional activities. The finding suggests to tourism industry player to focus more in promote with a good campaign and vouchers and improve their facilities since Malaysian are searching and ready for a fresh destination in new norm. 2022 Thesis http://eprints.utm.my/id/eprint/100293/ http://eprints.utm.my/id/eprint/100293/1/AmanieHusnaMBE2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:150166 masters Universiti Teknologi Malaysia Faculty of Built Environment & Surveying
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Mohd Azlee, Amanie Husna Social media analysis on domestic travel behaviour during pandemic covid-19
description	The COVID-19 pandemic brings tragedy to all aspect of life globally and tourism industry has been hit hardly as national boarder are closed with restricted travel permitted. From the current situation, domestic tourism started experience dramatic booming after government turns to domestic front and introduce various measures after the MCO being loose in RMCO phase. Since then, Malaysian have been encouraged to spend their leisure or their holiday to visit local destination to release their stressed after being lock up at their resident. The main objective for this study is to know the Malaysia behavior when they start travel during pandemic situation. This study was conducted by observing Malaysian review posting through Facebook about their journey that been done during RMCO phase in June 2020 until before the total lockdown on May 2021 was implemented. The result showed 423 reviews posting been collected during the time period. The data were analyzed using SPSS with descriptive analysis and cross-tabulation analysis to knew their behavior and destination preferred when they travel during COVID-19. It showed that they prefer travel with their own vehicles, stay at resort, family members as their fellow travel and travel in the city or urban area was the main chosen in this study. Furthermore, all the tourist were positively accepting the current restricted SOP for their own goods and aware about the current disease. It discovers, among others things, Malaysian are mainly made up of urban travelers, prefer to engage in rather conventional activities. The finding suggests to tourism industry player to focus more in promote with a good campaign and vouchers and improve their facilities since Malaysian are searching and ready for a fresh destination in new norm.
format	Thesis
qualification_level	Master's degree
author	Mohd Azlee, Amanie Husna
author_facet	Mohd Azlee, Amanie Husna
author_sort	Mohd Azlee, Amanie Husna
title	Social media analysis on domestic travel behaviour during pandemic covid-19
title_short	Social media analysis on domestic travel behaviour during pandemic covid-19
title_full	Social media analysis on domestic travel behaviour during pandemic covid-19
title_fullStr	Social media analysis on domestic travel behaviour during pandemic covid-19
title_full_unstemmed	Social media analysis on domestic travel behaviour during pandemic covid-19
title_sort	social media analysis on domestic travel behaviour during pandemic covid-19
granting_institution	Universiti Teknologi Malaysia
granting_department	Faculty of Built Environment & Surveying
publishDate	2022
url	http://eprints.utm.my/id/eprint/100293/1/AmanieHusnaMBE2022.pdf
_version_	1776100668264677376

Social media analysis on domestic travel behaviour during pandemic covid-19

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