Social media analysis on domestic travel behaviour during pandemic covid-19

The COVID-19 pandemic brings tragedy to all aspect of life globally and tourism industry has been hit hardly as national boarder are closed with restricted travel permitted. From the current situation, domestic tourism started experience dramatic booming after government turns to domestic front and...

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Main Author: Mohd Azlee, Amanie Husna
Format: Thesis
Language:English
Published: 2022
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Online Access:http://eprints.utm.my/id/eprint/100293/1/AmanieHusnaMBE2022.pdf
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spelling my-utm-ep.1002932023-03-29T07:39:18Z Social media analysis on domestic travel behaviour during pandemic covid-19 2022 Mohd Azlee, Amanie Husna G154.9-155.8 Travel and state. Tourism The COVID-19 pandemic brings tragedy to all aspect of life globally and tourism industry has been hit hardly as national boarder are closed with restricted travel permitted. From the current situation, domestic tourism started experience dramatic booming after government turns to domestic front and introduce various measures after the MCO being loose in RMCO phase. Since then, Malaysian have been encouraged to spend their leisure or their holiday to visit local destination to release their stressed after being lock up at their resident. The main objective for this study is to know the Malaysia behavior when they start travel during pandemic situation. This study was conducted by observing Malaysian review posting through Facebook about their journey that been done during RMCO phase in June 2020 until before the total lockdown on May 2021 was implemented. The result showed 423 reviews posting been collected during the time period. The data were analyzed using SPSS with descriptive analysis and cross-tabulation analysis to knew their behavior and destination preferred when they travel during COVID-19. It showed that they prefer travel with their own vehicles, stay at resort, family members as their fellow travel and travel in the city or urban area was the main chosen in this study. Furthermore, all the tourist were positively accepting the current restricted SOP for their own goods and aware about the current disease. It discovers, among others things, Malaysian are mainly made up of urban travelers, prefer to engage in rather conventional activities. The finding suggests to tourism industry player to focus more in promote with a good campaign and vouchers and improve their facilities since Malaysian are searching and ready for a fresh destination in new norm. 2022 Thesis http://eprints.utm.my/id/eprint/100293/ http://eprints.utm.my/id/eprint/100293/1/AmanieHusnaMBE2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:150166 masters Universiti Teknologi Malaysia Faculty of Built Environment & Surveying
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic G154.9-155.8 Travel and state
Tourism
spellingShingle G154.9-155.8 Travel and state
Tourism
Mohd Azlee, Amanie Husna
Social media analysis on domestic travel behaviour during pandemic covid-19
description The COVID-19 pandemic brings tragedy to all aspect of life globally and tourism industry has been hit hardly as national boarder are closed with restricted travel permitted. From the current situation, domestic tourism started experience dramatic booming after government turns to domestic front and introduce various measures after the MCO being loose in RMCO phase. Since then, Malaysian have been encouraged to spend their leisure or their holiday to visit local destination to release their stressed after being lock up at their resident. The main objective for this study is to know the Malaysia behavior when they start travel during pandemic situation. This study was conducted by observing Malaysian review posting through Facebook about their journey that been done during RMCO phase in June 2020 until before the total lockdown on May 2021 was implemented. The result showed 423 reviews posting been collected during the time period. The data were analyzed using SPSS with descriptive analysis and cross-tabulation analysis to knew their behavior and destination preferred when they travel during COVID-19. It showed that they prefer travel with their own vehicles, stay at resort, family members as their fellow travel and travel in the city or urban area was the main chosen in this study. Furthermore, all the tourist were positively accepting the current restricted SOP for their own goods and aware about the current disease. It discovers, among others things, Malaysian are mainly made up of urban travelers, prefer to engage in rather conventional activities. The finding suggests to tourism industry player to focus more in promote with a good campaign and vouchers and improve their facilities since Malaysian are searching and ready for a fresh destination in new norm.
format Thesis
qualification_level Master's degree
author Mohd Azlee, Amanie Husna
author_facet Mohd Azlee, Amanie Husna
author_sort Mohd Azlee, Amanie Husna
title Social media analysis on domestic travel behaviour during pandemic covid-19
title_short Social media analysis on domestic travel behaviour during pandemic covid-19
title_full Social media analysis on domestic travel behaviour during pandemic covid-19
title_fullStr Social media analysis on domestic travel behaviour during pandemic covid-19
title_full_unstemmed Social media analysis on domestic travel behaviour during pandemic covid-19
title_sort social media analysis on domestic travel behaviour during pandemic covid-19
granting_institution Universiti Teknologi Malaysia
granting_department Faculty of Built Environment & Surveying
publishDate 2022
url http://eprints.utm.my/id/eprint/100293/1/AmanieHusnaMBE2022.pdf
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