An action research on e-commerce adoption for a frozen food manufacturer in Malaysia

The objective of this research action is to introduce interventions into a frozen food manufacturer (CS), and assists the company venture into online sales channels. This research action will assist the company to generate income from a new profit stream as especially during this COVID-19 pandemic....

Full description

Saved in:
Bibliographic Details
Main Author: Wee, Boon Khuang
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:http://eprints.utm.my/id/eprint/101686/1/WeeBoonKhuangMAHIBS2022.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items