An action research on e-commerce adoption for a frozen food manufacturer in Malaysia
The objective of this research action is to introduce interventions into a frozen food manufacturer (CS), and assists the company venture into online sales channels. This research action will assist the company to generate income from a new profit stream as especially during this COVID-19 pandemic....
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/101686/1/WeeBoonKhuangMAHIBS2022.pdf |
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