Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19

The COVID-19 outbreak is a great reminder that pandemics, as other catastrophes, have occurred previously and will keep on occurring later. This not only has consequences for the economy; all of society is affected directly and indirectly, which has prompted dramatic changes in how businesses act an...

Full description

Saved in:

Bibliographic Details
Main Author:	Abdul Rashid, Muhammad Nur Imran
Format:	Thesis
Language:	English
Published:	2022
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/101715/1/MuhammadNurImranMAHIBS2022.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.101715
record_format	uketd_dc
spelling	my-utm-ep.1017152023-07-09T01:12:46Z Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19 2022 Abdul Rashid, Muhammad Nur Imran H Social Sciences (General) The COVID-19 outbreak is a great reminder that pandemics, as other catastrophes, have occurred previously and will keep on occurring later. This not only has consequences for the economy; all of society is affected directly and indirectly, which has prompted dramatic changes in how businesses act and consumers behavior. This critical issue is a worldwide agenda to address a portion of the pandemic-related issues affecting society and businessess. During COVID-19 all workers need to work from home, and this can increase job stress and lack of motivation among employees. The decreasing rate of employees’ productivity has made management worried. The organizations believed that employee job satisfaction is one of the determinants to examine the job stress level. The purpose of this action research is to identify problems faced by the employees during WFH that influenced job stress and job satisfaction of NLAX Marketing Consulting PLT employees. At the same time, the research aims to propose training towards employees and give motivation classes to employees as an intervention plan towards the company and hence to evaluate the effectiveness of training towards employees and give motivation classes to employees in the process of reducing job stress among employees in NLAX Marketing Consulting PLT. There are three applicable and appropriate theories in this action research: Maslow’s Hierarchy of Needs theory and two types of models. These three theories/models can help the company’s management to understand better about their employee’s job stress situation, especially during the COVID-19 pandemic. A mixed-method approach applied in this research using interviews, survey, and observation with a total of 20 respondents taking part in this research. Thematic Analysis and Statistical Package for Social Sciences (SPSS) were used to analyse all the collected data. ix Therefore, result shown for the training towards employees and give motivation classes to employees that implemented at NLAX Marketing Consulting PLT found to be significant in Thematic analysis and Independent t Test analysis. Therefore, future researchers are recommended to further investigate the same intervention towards similar research. Besides, this research also recommends to future researcher to refer it as a guide to plan or implement their future strategies. 2022 Thesis http://eprints.utm.my/id/eprint/101715/ http://eprints.utm.my/id/eprint/101715/1/MuhammadNurImranMAHIBS2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147541 masters Universiti Teknologi Malaysia, Azman Hashim International Business School Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Abdul Rashid, Muhammad Nur Imran Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19
description	The COVID-19 outbreak is a great reminder that pandemics, as other catastrophes, have occurred previously and will keep on occurring later. This not only has consequences for the economy; all of society is affected directly and indirectly, which has prompted dramatic changes in how businesses act and consumers behavior. This critical issue is a worldwide agenda to address a portion of the pandemic-related issues affecting society and businessess. During COVID-19 all workers need to work from home, and this can increase job stress and lack of motivation among employees. The decreasing rate of employees’ productivity has made management worried. The organizations believed that employee job satisfaction is one of the determinants to examine the job stress level. The purpose of this action research is to identify problems faced by the employees during WFH that influenced job stress and job satisfaction of NLAX Marketing Consulting PLT employees. At the same time, the research aims to propose training towards employees and give motivation classes to employees as an intervention plan towards the company and hence to evaluate the effectiveness of training towards employees and give motivation classes to employees in the process of reducing job stress among employees in NLAX Marketing Consulting PLT. There are three applicable and appropriate theories in this action research: Maslow’s Hierarchy of Needs theory and two types of models. These three theories/models can help the company’s management to understand better about their employee’s job stress situation, especially during the COVID-19 pandemic. A mixed-method approach applied in this research using interviews, survey, and observation with a total of 20 respondents taking part in this research. Thematic Analysis and Statistical Package for Social Sciences (SPSS) were used to analyse all the collected data. ix Therefore, result shown for the training towards employees and give motivation classes to employees that implemented at NLAX Marketing Consulting PLT found to be significant in Thematic analysis and Independent t Test analysis. Therefore, future researchers are recommended to further investigate the same intervention towards similar research. Besides, this research also recommends to future researcher to refer it as a guide to plan or implement their future strategies.
format	Thesis
qualification_level	Master's degree
author	Abdul Rashid, Muhammad Nur Imran
author_facet	Abdul Rashid, Muhammad Nur Imran
author_sort	Abdul Rashid, Muhammad Nur Imran
title	Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19
title_short	Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19
title_full	Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19
title_fullStr	Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19
title_full_unstemmed	Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19
title_sort	reducing the job stress of nlax marketing consulting plt employees during covid-19
granting_institution	Universiti Teknologi Malaysia, Azman Hashim International Business School
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/101715/1/MuhammadNurImranMAHIBS2022.pdf
_version_	1776100754670485504

Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19

Similar Items