Rural revitalization through e-commerce within community internet centre in Kampung Ubai, Kuantan

One of the initiatives that were implemented and developed under the Malaysian Communication & Multimedia Malaysia (MCMC) Universal Services Provision (USP) fund was Community Internet Centre, or known as Pusat Ekonomi Keluarga Digital Malaysia (PEDi). The ultimate goal of PEDi is to provide int...

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Main Author:	Mohamed@Mohamad Lazim, Haznita
Format:	Thesis
Language:	English
Published:	2022
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/101817/1/HaznitaMohamedMAHIBS2022.pdf
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id	my-utm-ep.101817
record_format	uketd_dc
spelling	my-utm-ep.1018172023-07-13T01:30:17Z Rural revitalization through e-commerce within community internet centre in Kampung Ubai, Kuantan 2022 Mohamed@Mohamad Lazim, Haznita H Social Sciences (General) One of the initiatives that were implemented and developed under the Malaysian Communication & Multimedia Malaysia (MCMC) Universal Services Provision (USP) fund was Community Internet Centre, or known as Pusat Ekonomi Keluarga Digital Malaysia (PEDi). The ultimate goal of PEDi is to provide internet access to the community to empower the community and increase the socioeconomic of the community through ICT adoption. PEDi undertook an extensive effort to assist rural communities in venturing into e-commerce. The feedback from grassroots PEDi Kampung Ubai, Kuantan, there is a lack of participation from their communities on e-commerce programmes. Although the majority of the population in Kampung Ubai are self-employed (small businesses and farmers) in the low-income area, only a few have adopted e-commerce. A minima number of communities attended e-commerce programmes at PEDi Kampung Ubai in 2020. This, due to communities being unclear about e-commerce potential benefits, thus the e-commerce programmes held by PEDi did not receive a good response from communities. Therefore, the purpose of this action research is to determine the issues that are facilitating and hindering its acceptance and understand the constraints that discourage the community to use ecommerce by using the UTAUT model. A mixed method approach, qualitative and quantitative was applied to this research to 26 respondents. The interventions through this study were carried out with the aims to increase the communities’ awareness of potential e-commerce benefits and improve the e-commerce adoption of communities. Thematic analysis and the Social Sciences Statistical Package (SPSS) were used to interpret and analyse the findings. The t-test analysis result shows that the intervention conducted is significant. This research will be useful for policy makers or relevant stakeholders as a guide to develop a strategic plan of e-commerce programmes for rural communities through PEDi. 2022 Thesis http://eprints.utm.my/id/eprint/101817/ http://eprints.utm.my/id/eprint/101817/1/HaznitaMohamedMAHIBS2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:146010 masters Universiti Teknologi Malaysia, Azman Hashim International Business School Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Mohamed@Mohamad Lazim, Haznita Rural revitalization through e-commerce within community internet centre in Kampung Ubai, Kuantan
description	One of the initiatives that were implemented and developed under the Malaysian Communication & Multimedia Malaysia (MCMC) Universal Services Provision (USP) fund was Community Internet Centre, or known as Pusat Ekonomi Keluarga Digital Malaysia (PEDi). The ultimate goal of PEDi is to provide internet access to the community to empower the community and increase the socioeconomic of the community through ICT adoption. PEDi undertook an extensive effort to assist rural communities in venturing into e-commerce. The feedback from grassroots PEDi Kampung Ubai, Kuantan, there is a lack of participation from their communities on e-commerce programmes. Although the majority of the population in Kampung Ubai are self-employed (small businesses and farmers) in the low-income area, only a few have adopted e-commerce. A minima number of communities attended e-commerce programmes at PEDi Kampung Ubai in 2020. This, due to communities being unclear about e-commerce potential benefits, thus the e-commerce programmes held by PEDi did not receive a good response from communities. Therefore, the purpose of this action research is to determine the issues that are facilitating and hindering its acceptance and understand the constraints that discourage the community to use ecommerce by using the UTAUT model. A mixed method approach, qualitative and quantitative was applied to this research to 26 respondents. The interventions through this study were carried out with the aims to increase the communities’ awareness of potential e-commerce benefits and improve the e-commerce adoption of communities. Thematic analysis and the Social Sciences Statistical Package (SPSS) were used to interpret and analyse the findings. The t-test analysis result shows that the intervention conducted is significant. This research will be useful for policy makers or relevant stakeholders as a guide to develop a strategic plan of e-commerce programmes for rural communities through PEDi.
format	Thesis
qualification_level	Master's degree
author	Mohamed@Mohamad Lazim, Haznita
author_facet	Mohamed@Mohamad Lazim, Haznita
author_sort	Mohamed@Mohamad Lazim, Haznita
title	Rural revitalization through e-commerce within community internet centre in Kampung Ubai, Kuantan
title_short	Rural revitalization through e-commerce within community internet centre in Kampung Ubai, Kuantan
title_full	Rural revitalization through e-commerce within community internet centre in Kampung Ubai, Kuantan
title_fullStr	Rural revitalization through e-commerce within community internet centre in Kampung Ubai, Kuantan
title_full_unstemmed	Rural revitalization through e-commerce within community internet centre in Kampung Ubai, Kuantan
title_sort	rural revitalization through e-commerce within community internet centre in kampung ubai, kuantan
granting_institution	Universiti Teknologi Malaysia, Azman Hashim International Business School
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/101817/1/HaznitaMohamedMAHIBS2022.pdf
_version_	1776100778669244416

Rural revitalization through e-commerce within community internet centre in Kampung Ubai, Kuantan

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