Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd
This research carries out intervention that can help Smart Craft Interior & Construction Sdn Bhd in increasing their sales of Smart Mirror. Throughout this research, researcher had design and implemented of two marketing strategy, which is application of digital marketing and expansion of distri...
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| 格式: | Thesis |
| 語言: | English |
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2022
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| 在線閱讀: | http://eprints.utm.my/id/eprint/101956/1/LeeKhangXianMAHIBS2022.pdf.pdf |
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my-utm-ep.1019562023-07-25T09:50:57Z Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd 2022 Lee, Khang Xian HB Economic Theory This research carries out intervention that can help Smart Craft Interior & Construction Sdn Bhd in increasing their sales of Smart Mirror. Throughout this research, researcher had design and implemented of two marketing strategy, which is application of digital marketing and expansion of distribution channel. Researcher proposed of digital marketing for Smart Cart with the objective of increase market awareness toward Smart Mirror that produced by Smart Craft. For the second cycle of intervention, researcher proposed Smart Craft in expanding their distribution channel, which alternate from direct to end (direct marketing) to direct to retail (indirect marketing0. With this approach, it could raise customer accessibility towards Smart Craft product – Smart Mirror. Research objective then can be achieved with the implementation of these intervention. 2022 Thesis http://eprints.utm.my/id/eprint/101956/ http://eprints.utm.my/id/eprint/101956/1/LeeKhangXianMAHIBS2022.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147757 masters Universiti Teknologi Malaysia Azman Hashim International Business School |
| institution |
Universiti Teknologi Malaysia |
| collection |
UTM Institutional Repository |
| language |
English |
| topic |
HB Economic Theory |
| spellingShingle |
HB Economic Theory Lee, Khang Xian Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd |
| description |
This research carries out intervention that can help Smart Craft Interior & Construction Sdn Bhd in increasing their sales of Smart Mirror. Throughout this research, researcher had design and implemented of two marketing strategy, which is application of digital marketing and expansion of distribution channel. Researcher proposed of digital marketing for Smart Cart with the objective of increase market awareness toward Smart Mirror that produced by Smart Craft. For the second cycle of intervention, researcher proposed Smart Craft in expanding their distribution channel, which alternate from direct to end (direct marketing) to direct to retail (indirect marketing0. With this approach, it could raise customer accessibility towards Smart Craft product – Smart Mirror. Research objective then can be achieved with the implementation of these intervention. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Lee, Khang Xian |
| author_facet |
Lee, Khang Xian |
| author_sort |
Lee, Khang Xian |
| title |
Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd |
| title_short |
Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd |
| title_full |
Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd |
| title_fullStr |
Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd |
| title_full_unstemmed |
Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd |
| title_sort |
implementation of marketing strategy for innovative product to increase sales of smart craft sdn bhd |
| granting_institution |
Universiti Teknologi Malaysia |
| granting_department |
Azman Hashim International Business School |
| publishDate |
2022 |
| url |
http://eprints.utm.my/id/eprint/101956/1/LeeKhangXianMAHIBS2022.pdf.pdf |
| _version_ |
1776100812087361536 |