Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd

Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd

This research carries out intervention that can help Smart Craft Interior & Construction Sdn Bhd in increasing their sales of Smart Mirror. Throughout this research, researcher had design and implemented of two marketing strategy, which is application of digital marketing and expansion of distri...

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Main Author: Lee, Khang Xian
Format: Thesis
Language:English
Published: 2022
Subjects:
HB Economic Theory
Online Access:http://eprints.utm.my/id/eprint/101956/1/LeeKhangXianMAHIBS2022.pdf.pdf
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id my-utm-ep.101956
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spelling my-utm-ep.1019562023-07-25T09:50:57Z Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd 2022 Lee, Khang Xian HB Economic Theory This research carries out intervention that can help Smart Craft Interior & Construction Sdn Bhd in increasing their sales of Smart Mirror. Throughout this research, researcher had design and implemented of two marketing strategy, which is application of digital marketing and expansion of distribution channel. Researcher proposed of digital marketing for Smart Cart with the objective of increase market awareness toward Smart Mirror that produced by Smart Craft. For the second cycle of intervention, researcher proposed Smart Craft in expanding their distribution channel, which alternate from direct to end (direct marketing) to direct to retail (indirect marketing0. With this approach, it could raise customer accessibility towards Smart Craft product – Smart Mirror. Research objective then can be achieved with the implementation of these intervention. 2022 Thesis http://eprints.utm.my/id/eprint/101956/ http://eprints.utm.my/id/eprint/101956/1/LeeKhangXianMAHIBS2022.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147757 masters Universiti Teknologi Malaysia Azman Hashim International Business School
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Lee, Khang Xian
Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd
description This research carries out intervention that can help Smart Craft Interior & Construction Sdn Bhd in increasing their sales of Smart Mirror. Throughout this research, researcher had design and implemented of two marketing strategy, which is application of digital marketing and expansion of distribution channel. Researcher proposed of digital marketing for Smart Cart with the objective of increase market awareness toward Smart Mirror that produced by Smart Craft. For the second cycle of intervention, researcher proposed Smart Craft in expanding their distribution channel, which alternate from direct to end (direct marketing) to direct to retail (indirect marketing0. With this approach, it could raise customer accessibility towards Smart Craft product – Smart Mirror. Research objective then can be achieved with the implementation of these intervention.
format Thesis
qualification_level Master's degree
author Lee, Khang Xian
author_facet Lee, Khang Xian
author_sort Lee, Khang Xian
title Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd
title_short Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd
title_full Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd
title_fullStr Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd
title_full_unstemmed Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd
title_sort implementation of marketing strategy for innovative product to increase sales of smart craft sdn bhd
granting_institution Universiti Teknologi Malaysia
granting_department Azman Hashim International Business School
publishDate 2022
url http://eprints.utm.my/id/eprint/101956/1/LeeKhangXianMAHIBS2022.pdf.pdf
_version_ 1776100812087361536

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