Improvement of marketing strategies to increase sales of SME business at PASA Skudai Trading

The purpose of this thesis is to assist the SME business, Pasa Skudai Trading which solely sell frozen foods and fresh vegetables to venture into ecommerce channel to drive the business sales in pandemic of Covid-19 situation as another new profit stream due to reduce in walk in customer in physical...

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Bibliographic Details
Main Author: Manap, Shelfiah
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:http://eprints.utm.my/id/eprint/101989/1/ShelfiahManapMAHIBS2022.pdf.pdf
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