Improvement of sales promotional strategy for Medicare Pharmacy sustainability
Implementing and enhancing the effective and efficient advertising and marketing approach to engage consumer and growth the sales is a threat to small enterprise owners. till date, a bit wide variety of research has been carried out on the impact of sales promotional techniques advertising on small...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/101991/1/CarolineAngelDevetMAHIBS2022.pdf.pdf |
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| Summary: | Implementing and enhancing the effective and efficient advertising and marketing approach to engage consumer and growth the sales is a threat to small enterprise owners. till date, a bit wide variety of research has been carried out on the impact of sales promotional techniques advertising on small commercial enterprise within the pharmaceutical enterprise. in that case, the motive of this study is to perceive the effect of sales promotional strategies toward the sales of Medicare Pharmacy as measured by using the impact of social media outreach on brand awareness and growth the sales and the quantity of customer visits. SWOT analysis has been conducted to discover the strength, weaknesses, opportunities, and threats of Medicare Pharmacy. The study has discussed the applicable theory and model related to the research which is marketing mix (Product, Place, Price and Promotion) and social network theory. The conceptual framework for this examines became the social media advertising and marketing framework. Intervention proposed in this research is social media marketing and sales promotion. The philosophy of this research is interpretivism. This study accumulated data using mixed method which is qualitative and quantitative approach. The study collected the results via measuring the social media metrics (awareness metrics, engagement metrics and customer metrics) and interviewing the business owner and reviewing the files such as profit and loss statement. Overall, in both interventions, the researcher obtains a positive result, where the sales and number of customer visit has been increased. |
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