Study on the conversion rate of ShenZhen Qulong Huafa Co., Ltd.

In recent years, with the intensification of competition in domestic e-commerce environment and the general shrinkage of foreign trade market, more and more traditional enterprises began to transform and try cross-border e-commerce, and more and more well-known cross-border e-commerce platforms at h...

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Main Author:	Pan, Pan
Format:	Thesis
Language:	English
Published:	2022
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utm.my/id/eprint/102009/1/PanPanMAHIBS2022.pdf
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id	my-utm-ep.102009
record_format	uketd_dc
spelling	my-utm-ep.1020092023-07-31T06:48:29Z Study on the conversion rate of ShenZhen Qulong Huafa Co., Ltd. 2022 Pan, Pan H Social Sciences (General) HF Commerce In recent years, with the intensification of competition in domestic e-commerce environment and the general shrinkage of foreign trade market, more and more traditional enterprises began to transform and try cross-border e-commerce, and more and more well-known cross-border e-commerce platforms at home and abroad became the first choice for Internet access. However, the problems of low page views and low payment conversion rate in cross-border e-commerce operation have become bottlenecks that hinder the steady development of cross-border e-commerce. The mixed method is applied to the study of two cycles in Shenzhen. In the qualitative stage, three managers were interviewed by e-mail, and then a model was established to increase sales by increasing the conversion rate. Through the questionnaire survey and the test of the original model, 435 consumers survived in the quantification stage. The path analysis results in the quantitative stage show that the payment conversion rate has a positive effect on the promotion of commodity quantity, while the page views have no significant positive effect on the promotion of commodity quantity. Therefore, on the basis of qualitative and quantitative analysis, two items of short sleeves and slippers were intervened in cycle 1. The conclusion of cycle 1 shows that setting keywords and beautifying product pictures can effectively increase page views, but the effect of page views on improving payment conversion rate is not significant. Subsequently, further intervention plans were put forward for these two projects. The conclusion shows that the most direct factor affecting the improvement of commodity sales is the increase of payment conversion rate. Finally, this study suggests further research on the strategies and suggestions for SMEs to carry out cross-border electronic commerce under the background of mobile e-commerce. 2022 Thesis http://eprints.utm.my/id/eprint/102009/ http://eprints.utm.my/id/eprint/102009/1/PanPanMAHIBS2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147747 masters Universiti Teknologi Malaysia, Azman Hashim International Business School Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General) HF Commerce
spellingShingle	H Social Sciences (General) HF Commerce Pan, Pan Study on the conversion rate of ShenZhen Qulong Huafa Co., Ltd.
description	In recent years, with the intensification of competition in domestic e-commerce environment and the general shrinkage of foreign trade market, more and more traditional enterprises began to transform and try cross-border e-commerce, and more and more well-known cross-border e-commerce platforms at home and abroad became the first choice for Internet access. However, the problems of low page views and low payment conversion rate in cross-border e-commerce operation have become bottlenecks that hinder the steady development of cross-border e-commerce. The mixed method is applied to the study of two cycles in Shenzhen. In the qualitative stage, three managers were interviewed by e-mail, and then a model was established to increase sales by increasing the conversion rate. Through the questionnaire survey and the test of the original model, 435 consumers survived in the quantification stage. The path analysis results in the quantitative stage show that the payment conversion rate has a positive effect on the promotion of commodity quantity, while the page views have no significant positive effect on the promotion of commodity quantity. Therefore, on the basis of qualitative and quantitative analysis, two items of short sleeves and slippers were intervened in cycle 1. The conclusion of cycle 1 shows that setting keywords and beautifying product pictures can effectively increase page views, but the effect of page views on improving payment conversion rate is not significant. Subsequently, further intervention plans were put forward for these two projects. The conclusion shows that the most direct factor affecting the improvement of commodity sales is the increase of payment conversion rate. Finally, this study suggests further research on the strategies and suggestions for SMEs to carry out cross-border electronic commerce under the background of mobile e-commerce.
format	Thesis
qualification_level	Master's degree
author	Pan, Pan
author_facet	Pan, Pan
author_sort	Pan, Pan
title	Study on the conversion rate of ShenZhen Qulong Huafa Co., Ltd.
title_short	Study on the conversion rate of ShenZhen Qulong Huafa Co., Ltd.
title_full	Study on the conversion rate of ShenZhen Qulong Huafa Co., Ltd.
title_fullStr	Study on the conversion rate of ShenZhen Qulong Huafa Co., Ltd.
title_full_unstemmed	Study on the conversion rate of ShenZhen Qulong Huafa Co., Ltd.
title_sort	study on the conversion rate of shenzhen qulong huafa co., ltd.
granting_institution	Universiti Teknologi Malaysia, Azman Hashim International Business School
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/102009/1/PanPanMAHIBS2022.pdf
_version_	1776100824251891712

Study on the conversion rate of ShenZhen Qulong Huafa Co., Ltd.

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