Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant

With China's economy growing at a breakneck pace in recent years, the proportion of service industry as the tertiary industry is gradually rising, and service marketing, as a new marketing mode, slowly exists in our life. Previous studies believe that customer satisfaction is an important facto...

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Main Author:	Wei, Xin
Format:	Thesis
Language:	English
Published:	2022
Subjects:	HB Economic Theory
Online Access:	http://eprints.utm.my/id/eprint/102038/1/WeiXinMAHIBS2022.pdf.pdf
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id	my-utm-ep.102038
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spelling	my-utm-ep.1020382023-07-31T07:15:48Z Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant 2022 Wei, Xin HB Economic Theory With China's economy growing at a breakneck pace in recent years, the proportion of service industry as the tertiary industry is gradually rising, and service marketing, as a new marketing mode, slowly exists in our life. Previous studies believe that customer satisfaction is an important factor in testing service marketing. Xiangtianxia's standard service process makes some customers feel dissatisfied, and some even feel disturbed. This study aims to investing and understand problems existing in Xiangtianxia, then proposes intervention to solve this problem, and finally evaluates the effectiveness of the entire intervention through the collected data. This study mainly discusses how Xiangtianxia improves its service marketing to improve its sales performance. This study uses personalized service as intervention to improve the service marketing level of Xiangtianxia. To evaluate the effectiveness of the Personalized Service improving the service marketing level of Xiangtianxia through data collection. Service marketing theory and customer satisfaction theory are the theoretical models of this study. This study would be use mix method, which are quantitative analysis through survey questionnaire and qualitative analysis through interview. In addition, quantitative analysis will use SPSS software to help analyze data and qualitative analysis will use Nvivo Software to analyze the content of the interview. Data analysis results show that Xiangtianxia has a significant effect on improving sales performance in the implementation of Personalized Service and Wechat marketing as Intervention. This provides a direction for future researchers. Through subsequent rounds of interventions, the data collected is analyzed to discover and reflect on the interventions in each round to assess the effectiveness of the interventions. 2022 Thesis http://eprints.utm.my/id/eprint/102038/ http://eprints.utm.my/id/eprint/102038/1/WeiXinMAHIBS2022.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147748 masters Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HB Economic Theory
spellingShingle	HB Economic Theory Wei, Xin Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant
description	With China's economy growing at a breakneck pace in recent years, the proportion of service industry as the tertiary industry is gradually rising, and service marketing, as a new marketing mode, slowly exists in our life. Previous studies believe that customer satisfaction is an important factor in testing service marketing. Xiangtianxia's standard service process makes some customers feel dissatisfied, and some even feel disturbed. This study aims to investing and understand problems existing in Xiangtianxia, then proposes intervention to solve this problem, and finally evaluates the effectiveness of the entire intervention through the collected data. This study mainly discusses how Xiangtianxia improves its service marketing to improve its sales performance. This study uses personalized service as intervention to improve the service marketing level of Xiangtianxia. To evaluate the effectiveness of the Personalized Service improving the service marketing level of Xiangtianxia through data collection. Service marketing theory and customer satisfaction theory are the theoretical models of this study. This study would be use mix method, which are quantitative analysis through survey questionnaire and qualitative analysis through interview. In addition, quantitative analysis will use SPSS software to help analyze data and qualitative analysis will use Nvivo Software to analyze the content of the interview. Data analysis results show that Xiangtianxia has a significant effect on improving sales performance in the implementation of Personalized Service and Wechat marketing as Intervention. This provides a direction for future researchers. Through subsequent rounds of interventions, the data collected is analyzed to discover and reflect on the interventions in each round to assess the effectiveness of the interventions.
format	Thesis
qualification_level	Master's degree
author	Wei, Xin
author_facet	Wei, Xin
author_sort	Wei, Xin
title	Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant
title_short	Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant
title_full	Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant
title_fullStr	Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant
title_full_unstemmed	Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant
title_sort	improving sales performance by enhance service marketing at xiangtianxia hotpot restaurant
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/102038/1/WeiXinMAHIBS2022.pdf.pdf
_version_	1776100831201853440

Improving sales performance by enhance service marketing at Xiangtianxia Hotpot Restaurant

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