Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic

The fast outbreak of the COVID-19 pandemic has become a real challenge that threatens companies' going concerns. In addition, the COVID-19 outbreak has created a new reality for businesses, which, requires immediate action and planning to adapt to such a unique situation. Governments around the...

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Main Author:	Mouli Kalli, Nasir Al Tahir
Format:	Thesis
Language:	English
Published:	2022
Subjects:	HB Economic Theory
Online Access:	http://eprints.utm.my/id/eprint/102039/1/NasirAltahirMouliKalliMAHIBS2022.pdf.pdf
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id	my-utm-ep.102039
record_format	uketd_dc
spelling	my-utm-ep.1020392023-07-31T07:16:32Z Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic 2022 Mouli Kalli, Nasir Al Tahir HB Economic Theory The fast outbreak of the COVID-19 pandemic has become a real challenge that threatens companies' going concerns. In addition, the COVID-19 outbreak has created a new reality for businesses, which, requires immediate action and planning to adapt to such a unique situation. Governments around the world, including Malaysia, have issued several measures to stop the outbreak of the virus, which have negatively impacted firms' activities. Therefore, using a sample of Levant Group Sdn. Bhd managers and customers, this study aims to investigate the factors that caused the decline of Levant Group Sdn. Bhd's sales revenue during the COVID-19 and propose a new intervention that assists the company in improving its sales. The study used questionnaires and interviews to collect data from 50 customers and five managers. The purposive technique is used. The study findings indicate that Levant Group Sdn Bhd can exploit the opportunity of customers' shift to buying online instead of physically buying at the restaurants to increase the group's market share. Customers are willing to purchase food promoted through social media platforms. 2022 Thesis http://eprints.utm.my/id/eprint/102039/ http://eprints.utm.my/id/eprint/102039/1/NasirAltahirMouliKalliMAHIBS2022.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147746 masters Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HB Economic Theory
spellingShingle	HB Economic Theory Mouli Kalli, Nasir Al Tahir Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic
description	The fast outbreak of the COVID-19 pandemic has become a real challenge that threatens companies' going concerns. In addition, the COVID-19 outbreak has created a new reality for businesses, which, requires immediate action and planning to adapt to such a unique situation. Governments around the world, including Malaysia, have issued several measures to stop the outbreak of the virus, which have negatively impacted firms' activities. Therefore, using a sample of Levant Group Sdn. Bhd managers and customers, this study aims to investigate the factors that caused the decline of Levant Group Sdn. Bhd's sales revenue during the COVID-19 and propose a new intervention that assists the company in improving its sales. The study used questionnaires and interviews to collect data from 50 customers and five managers. The purposive technique is used. The study findings indicate that Levant Group Sdn Bhd can exploit the opportunity of customers' shift to buying online instead of physically buying at the restaurants to increase the group's market share. Customers are willing to purchase food promoted through social media platforms.
format	Thesis
qualification_level	Master's degree
author	Mouli Kalli, Nasir Al Tahir
author_facet	Mouli Kalli, Nasir Al Tahir
author_sort	Mouli Kalli, Nasir Al Tahir
title	Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic
title_short	Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic
title_full	Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic
title_fullStr	Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic
title_full_unstemmed	Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic
title_sort	improving sales revenue of levant group sdn. bhd. using social media platforms during the covid-19 pandemic
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/102039/1/NasirAltahirMouliKalliMAHIBS2022.pdf.pdf
_version_	1776100831437783040

Improving sales revenue of Levant Group Sdn. Bhd. using social media platforms during the COVID-19 pandemic

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