Improving the social media marketing on branding for the Safyina Design Studio
In the last few years, the usage of social media sites as part of a company’s marketing plan has grown substantially. Despite its popularity, there is limited research to answer some of the issues about social media effecting the branding. The purpose of this study is to develop an effective social...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/102062/1/WanNadtiSulidaWanHamizanMAHIBS2022.pdf.pdf |
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| Summary: | In the last few years, the usage of social media sites as part of a company’s marketing plan has grown substantially. Despite its popularity, there is limited research to answer some of the issues about social media effecting the branding. The purpose of this study is to develop an effective social media marketing strategies to improve the branding on The Safyina Design Studio. At the same time, the research aim to provide an intervention plan hence evaluate the effectiveness of the intervention of applying a social media integration, practising social media brand consistency and setting up analytics tool. Social network theory and brand identity model underline the model framework for this research. This study used a mixed-method approach that included interview, surveys and observation. The data was analysed using Thematic Analysis and the Statistical Package for Social Sciences (SPSS). As a result, the intervention of the social media marketing strategies found to be significant towards the branding. Therefore, future research are recommended to further investigate a more suitable approach in improving the social media marketing for branding or a similar studies. |
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