Improving the social media marketing on branding for the Safyina Design Studio

In the last few years, the usage of social media sites as part of a company’s marketing plan has grown substantially. Despite its popularity, there is limited research to answer some of the issues about social media effecting the branding. The purpose of this study is to develop an effective social...

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Main Author:	Wan Hamizan, Wan Nadti Sulida
Format:	Thesis
Language:	English
Published:	2022
Subjects:	HB615-715 Entrepreneurship Risk and uncertainty Property
Online Access:	http://eprints.utm.my/id/eprint/102062/1/WanNadtiSulidaWanHamizanMAHIBS2022.pdf.pdf
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id	my-utm-ep.102062
record_format	uketd_dc
spelling	my-utm-ep.1020622023-07-31T07:39:35Z Improving the social media marketing on branding for the Safyina Design Studio 2022 Wan Hamizan, Wan Nadti Sulida HB615-715 Entrepreneurship. Risk and uncertainty. Property In the last few years, the usage of social media sites as part of a company’s marketing plan has grown substantially. Despite its popularity, there is limited research to answer some of the issues about social media effecting the branding. The purpose of this study is to develop an effective social media marketing strategies to improve the branding on The Safyina Design Studio. At the same time, the research aim to provide an intervention plan hence evaluate the effectiveness of the intervention of applying a social media integration, practising social media brand consistency and setting up analytics tool. Social network theory and brand identity model underline the model framework for this research. This study used a mixed-method approach that included interview, surveys and observation. The data was analysed using Thematic Analysis and the Statistical Package for Social Sciences (SPSS). As a result, the intervention of the social media marketing strategies found to be significant towards the branding. Therefore, future research are recommended to further investigate a more suitable approach in improving the social media marketing for branding or a similar studies. 2022 Thesis http://eprints.utm.my/id/eprint/102062/ http://eprints.utm.my/id/eprint/102062/1/WanNadtiSulidaWanHamizanMAHIBS2022.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147749 masters Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HB615-715 Entrepreneurship Risk and uncertainty Property
spellingShingle	HB615-715 Entrepreneurship Risk and uncertainty Property Wan Hamizan, Wan Nadti Sulida Improving the social media marketing on branding for the Safyina Design Studio
description	In the last few years, the usage of social media sites as part of a company’s marketing plan has grown substantially. Despite its popularity, there is limited research to answer some of the issues about social media effecting the branding. The purpose of this study is to develop an effective social media marketing strategies to improve the branding on The Safyina Design Studio. At the same time, the research aim to provide an intervention plan hence evaluate the effectiveness of the intervention of applying a social media integration, practising social media brand consistency and setting up analytics tool. Social network theory and brand identity model underline the model framework for this research. This study used a mixed-method approach that included interview, surveys and observation. The data was analysed using Thematic Analysis and the Statistical Package for Social Sciences (SPSS). As a result, the intervention of the social media marketing strategies found to be significant towards the branding. Therefore, future research are recommended to further investigate a more suitable approach in improving the social media marketing for branding or a similar studies.
format	Thesis
qualification_level	Master's degree
author	Wan Hamizan, Wan Nadti Sulida
author_facet	Wan Hamizan, Wan Nadti Sulida
author_sort	Wan Hamizan, Wan Nadti Sulida
title	Improving the social media marketing on branding for the Safyina Design Studio
title_short	Improving the social media marketing on branding for the Safyina Design Studio
title_full	Improving the social media marketing on branding for the Safyina Design Studio
title_fullStr	Improving the social media marketing on branding for the Safyina Design Studio
title_full_unstemmed	Improving the social media marketing on branding for the Safyina Design Studio
title_sort	improving the social media marketing on branding for the safyina design studio
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/102062/1/WanNadtiSulidaWanHamizanMAHIBS2022.pdf.pdf
_version_	1776100836690100224

Improving the social media marketing on branding for the Safyina Design Studio

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