The impact of social media marketing towards Nazla Enterprise

The aim of this research is to examine the effect of social media marketing activities on Naz. In addition, it has been aimed to analyse the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow “Nazl...

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Main Author:	Md. Zaini, Nurul Izzaty
Format:	Thesis
Language:	English
Published:	2022
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/102105/1/NurulIzzatyMdZainiMAHIBS2022.pdf
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id	my-utm-ep.102105
record_format	uketd_dc
spelling	my-utm-ep.1021052023-08-07T08:03:27Z The impact of social media marketing towards Nazla Enterprise 2022 Md. Zaini, Nurul Izzaty H Social Sciences (General) The aim of this research is to examine the effect of social media marketing activities on Naz. In addition, it has been aimed to analyse the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow “Nazla Food” on Facebook. In this research, both quantitative and qualitative method have been used and research data has been obtained via online questionnaires shared on social media. The obtained data have been analysed. As a result of the analysis, social media marketing activities have been found as effective factors on brand loyalty, besides it has been determined that the most obvious effect seen on brand awareness. 2022 Thesis http://eprints.utm.my/id/eprint/102105/ http://eprints.utm.my/id/eprint/102105/1/NurulIzzatyMdZainiMAHIBS2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147752 masters Universiti Teknologi Malaysia, Azman Hashim International Business School Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Md. Zaini, Nurul Izzaty The impact of social media marketing towards Nazla Enterprise
description	The aim of this research is to examine the effect of social media marketing activities on Naz. In addition, it has been aimed to analyse the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow “Nazla Food” on Facebook. In this research, both quantitative and qualitative method have been used and research data has been obtained via online questionnaires shared on social media. The obtained data have been analysed. As a result of the analysis, social media marketing activities have been found as effective factors on brand loyalty, besides it has been determined that the most obvious effect seen on brand awareness.
format	Thesis
qualification_level	Master's degree
author	Md. Zaini, Nurul Izzaty
author_facet	Md. Zaini, Nurul Izzaty
author_sort	Md. Zaini, Nurul Izzaty
title	The impact of social media marketing towards Nazla Enterprise
title_short	The impact of social media marketing towards Nazla Enterprise
title_full	The impact of social media marketing towards Nazla Enterprise
title_fullStr	The impact of social media marketing towards Nazla Enterprise
title_full_unstemmed	The impact of social media marketing towards Nazla Enterprise
title_sort	impact of social media marketing towards nazla enterprise
granting_institution	Universiti Teknologi Malaysia, Azman Hashim International Business School
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/102105/1/NurulIzzatyMdZainiMAHIBS2022.pdf
_version_	1776100846948319232

The impact of social media marketing towards Nazla Enterprise

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