The impact of social media marketing towards Nazla Enterprise

The aim of this research is to examine the effect of social media marketing activities on Naz. In addition, it has been aimed to analyse the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow “Nazl...

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Bibliographic Details
Main Author: Md. Zaini, Nurul Izzaty
Format: Thesis
Language:English
Published: 2022
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Online Access:http://eprints.utm.my/id/eprint/102105/1/NurulIzzatyMdZainiMAHIBS2022.pdf
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