The implementation of social media marketing at Tasik Bumimaju Sdn Bhd

The purpose of this study is to identify the causes of declining property sales, to determine the strategies of social media marketing and apply interventions that are able to increase property sales in the company through social media marketing. Social media marketing is the use of social media pla...

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Main Author:	Teh, Poh Kee
Format:	Thesis
Language:	English
Published:	2022
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/102107/1/TehPohKeeMAHIBS2022.pdf
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id	my-utm-ep.102107
record_format	uketd_dc
spelling	my-utm-ep.1021072023-08-09T08:22:26Z The implementation of social media marketing at Tasik Bumimaju Sdn Bhd 2022 Teh, Poh Kee H Social Sciences (General) The purpose of this study is to identify the causes of declining property sales, to determine the strategies of social media marketing and apply interventions that are able to increase property sales in the company through social media marketing. Social media marketing is the use of social media platforms and websites to advertise a product or service. The research project use mixed-methods sequential explanatory design which consist of quantitative followed by qualitative. There are 100 respondents answered the survey questionnaire and data will be analysed using SPSS tool. For qualitative, there are 6 interviewee and data will be analysed using NVivo software. The focus of this study will be on adopting Facebook to boost property sales. Facebook advertising, creating and posting a video about the housing development, are the intervention for cycle-1. The interventions repeated for cycle-2 with additional Facebook live streaming. Through T-Test analysis, it demonstrates that the interventions carried out were successful and the data is statistically significant. All three objectives in this research have all been met. The number of likes on the Facebook page has increased to 386. Besides that, the housing inquiry has seen an increase in interaction on the page. The total number of visits to the sales office and number of home bookings have increased significantly. This approach is suitable using Honeycomb model and findings of this study will directly benefit the company with traditional marketing strategy and low property sales. 2022 Thesis http://eprints.utm.my/id/eprint/102107/ http://eprints.utm.my/id/eprint/102107/1/TehPohKeeMAHIBS2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147753 masters Universiti Teknologi Malaysia, Azman Hashim International Business School Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Teh, Poh Kee The implementation of social media marketing at Tasik Bumimaju Sdn Bhd
description	The purpose of this study is to identify the causes of declining property sales, to determine the strategies of social media marketing and apply interventions that are able to increase property sales in the company through social media marketing. Social media marketing is the use of social media platforms and websites to advertise a product or service. The research project use mixed-methods sequential explanatory design which consist of quantitative followed by qualitative. There are 100 respondents answered the survey questionnaire and data will be analysed using SPSS tool. For qualitative, there are 6 interviewee and data will be analysed using NVivo software. The focus of this study will be on adopting Facebook to boost property sales. Facebook advertising, creating and posting a video about the housing development, are the intervention for cycle-1. The interventions repeated for cycle-2 with additional Facebook live streaming. Through T-Test analysis, it demonstrates that the interventions carried out were successful and the data is statistically significant. All three objectives in this research have all been met. The number of likes on the Facebook page has increased to 386. Besides that, the housing inquiry has seen an increase in interaction on the page. The total number of visits to the sales office and number of home bookings have increased significantly. This approach is suitable using Honeycomb model and findings of this study will directly benefit the company with traditional marketing strategy and low property sales.
format	Thesis
qualification_level	Master's degree
author	Teh, Poh Kee
author_facet	Teh, Poh Kee
author_sort	Teh, Poh Kee
title	The implementation of social media marketing at Tasik Bumimaju Sdn Bhd
title_short	The implementation of social media marketing at Tasik Bumimaju Sdn Bhd
title_full	The implementation of social media marketing at Tasik Bumimaju Sdn Bhd
title_fullStr	The implementation of social media marketing at Tasik Bumimaju Sdn Bhd
title_full_unstemmed	The implementation of social media marketing at Tasik Bumimaju Sdn Bhd
title_sort	implementation of social media marketing at tasik bumimaju sdn bhd
granting_institution	Universiti Teknologi Malaysia, Azman Hashim International Business School
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/102107/1/TehPohKeeMAHIBS2022.pdf
_version_	1776100847423324160

The implementation of social media marketing at Tasik Bumimaju Sdn Bhd

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