Effect of gamification on mobile fitness application engagement using goal setting theory

Research efforts at investigating the extension and joint forces of Goal Setting Theory as internal forces with gamification as external forces on engagement have received less attention among scholars especially in mobile fitness application context in Malaysia. Thus, there have been calls for the...

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Main Author:	Pg. Arshad, Pg. Mohd. Auza’e
Format:	Thesis
Language:	English
Published:	2020
Subjects:	HE Transportation and Communications
Online Access:	http://eprints.utm.my/id/eprint/102241/1/PgMohdAuza%20ePgArshadPAHIBS2020.pdf.pdf
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id	my-utm-ep.102241
record_format	uketd_dc
spelling	my-utm-ep.1022412023-08-13T06:12:57Z Effect of gamification on mobile fitness application engagement using goal setting theory 2020 Pg. Arshad, Pg. Mohd. Auza’e HE Transportation and Communications Research efforts at investigating the extension and joint forces of Goal Setting Theory as internal forces with gamification as external forces on engagement have received less attention among scholars especially in mobile fitness application context in Malaysia. Thus, there have been calls for the exploration of Goal Setting Theory with gamification that influence engagement behavior relationships. The aim of this research is to extend Goal Setting Theory by adding gamification engagement on mobile fitness application among Malaysian Gen Y group. Quantitative technique was used in this study and data were collected from 355 mobile fitness application user among Gen Y in Malaysia using purposive sampling techniques. Data analysis were conducted using SPSS (V23) and SmartPLS3. Results indicated that the Goal Setting Theory variables and gamification explained engagement behavior both as internal and external forces. The research finding also revealed that goal core directly influenced user engagement; while goal mechanisms fully mediated the relationship between goal core and engagement. Furthermore, the gamification was found to significantly moderate the influence of goal core on engagement. The research contributes to theory by integrating the literature on Goal Setting Theory and gamification, while the practical implication of the study provides an engagement strategy for gymnasium owners through mobile fitness application. 2020 Thesis http://eprints.utm.my/id/eprint/102241/ http://eprints.utm.my/id/eprint/102241/1/PgMohdAuza%20ePgArshadPAHIBS2020.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:145999 phd doctoral Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HE Transportation and Communications
spellingShingle	HE Transportation and Communications Pg. Arshad, Pg. Mohd. Auza’e Effect of gamification on mobile fitness application engagement using goal setting theory
description	Research efforts at investigating the extension and joint forces of Goal Setting Theory as internal forces with gamification as external forces on engagement have received less attention among scholars especially in mobile fitness application context in Malaysia. Thus, there have been calls for the exploration of Goal Setting Theory with gamification that influence engagement behavior relationships. The aim of this research is to extend Goal Setting Theory by adding gamification engagement on mobile fitness application among Malaysian Gen Y group. Quantitative technique was used in this study and data were collected from 355 mobile fitness application user among Gen Y in Malaysia using purposive sampling techniques. Data analysis were conducted using SPSS (V23) and SmartPLS3. Results indicated that the Goal Setting Theory variables and gamification explained engagement behavior both as internal and external forces. The research finding also revealed that goal core directly influenced user engagement; while goal mechanisms fully mediated the relationship between goal core and engagement. Furthermore, the gamification was found to significantly moderate the influence of goal core on engagement. The research contributes to theory by integrating the literature on Goal Setting Theory and gamification, while the practical implication of the study provides an engagement strategy for gymnasium owners through mobile fitness application.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Pg. Arshad, Pg. Mohd. Auza’e
author_facet	Pg. Arshad, Pg. Mohd. Auza’e
author_sort	Pg. Arshad, Pg. Mohd. Auza’e
title	Effect of gamification on mobile fitness application engagement using goal setting theory
title_short	Effect of gamification on mobile fitness application engagement using goal setting theory
title_full	Effect of gamification on mobile fitness application engagement using goal setting theory
title_fullStr	Effect of gamification on mobile fitness application engagement using goal setting theory
title_full_unstemmed	Effect of gamification on mobile fitness application engagement using goal setting theory
title_sort	effect of gamification on mobile fitness application engagement using goal setting theory
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2020
url	http://eprints.utm.my/id/eprint/102241/1/PgMohdAuza%20ePgArshadPAHIBS2020.pdf.pdf
_version_	1776100876908232704

Effect of gamification on mobile fitness application engagement using goal setting theory

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