To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise

The social media has witnessed an exponential growth in the new millennium. With the rapid development of Internet technology, e-commerce has become a key means of modern enterprise competition. This study is descriptive based on the collection and analysis of results of studies, reports, periodical...

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Main Author:	Mohd. Ariffin, Saiful Norazwan
Format:	Thesis
Language:	English
Published:	2022
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/102300/1/SaifulNorazwanMohdMAHIBS2022.pdf
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id	my-utm-ep.102300
record_format	uketd_dc
spelling	my-utm-ep.1023002023-08-17T00:48:22Z To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise 2022 Mohd. Ariffin, Saiful Norazwan H Social Sciences (General) The social media has witnessed an exponential growth in the new millennium. With the rapid development of Internet technology, e-commerce has become a key means of modern enterprise competition. This study is descriptive based on the collection and analysis of results of studies, reports, periodicals, and books related to the topic of study to investigate the relationships between E-commerce on marketing Strategy. However, relatively few researches has examined its interventions, and most of the existing studies have not assessed the degree to which these e-commerce applications enable to increase sales and number of potential followers and customers in social media. One reason for this is that there are a number of limitations associated with the implementation of e-commerce applications including the fact that they: (a) low number of sales, (b) are impersonal and passive, and (c) low number of followers. Thus, the primary purposes of this study are to review the interventions of implementation of e-commerce applications towards the marketing strategies, consider the existing literature on the topic, and discuss the impacts and potential limitations of the existing implementation of e-commerce applications. In addition, we offer directions for action research and implementation of e-commerce applications to increase sales and number of potential followers and customers in social media. 2022 Thesis http://eprints.utm.my/id/eprint/102300/ http://eprints.utm.my/id/eprint/102300/1/SaifulNorazwanMohdMAHIBS2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147755 masters Universiti Teknologi Malaysia, Azman Hashim International Business School Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Mohd. Ariffin, Saiful Norazwan To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
description	The social media has witnessed an exponential growth in the new millennium. With the rapid development of Internet technology, e-commerce has become a key means of modern enterprise competition. This study is descriptive based on the collection and analysis of results of studies, reports, periodicals, and books related to the topic of study to investigate the relationships between E-commerce on marketing Strategy. However, relatively few researches has examined its interventions, and most of the existing studies have not assessed the degree to which these e-commerce applications enable to increase sales and number of potential followers and customers in social media. One reason for this is that there are a number of limitations associated with the implementation of e-commerce applications including the fact that they: (a) low number of sales, (b) are impersonal and passive, and (c) low number of followers. Thus, the primary purposes of this study are to review the interventions of implementation of e-commerce applications towards the marketing strategies, consider the existing literature on the topic, and discuss the impacts and potential limitations of the existing implementation of e-commerce applications. In addition, we offer directions for action research and implementation of e-commerce applications to increase sales and number of potential followers and customers in social media.
format	Thesis
qualification_level	Master's degree
author	Mohd. Ariffin, Saiful Norazwan
author_facet	Mohd. Ariffin, Saiful Norazwan
author_sort	Mohd. Ariffin, Saiful Norazwan
title	To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_short	To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_full	To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_fullStr	To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_full_unstemmed	To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise
title_sort	to design an effective e-commerce marketing strategy to increase sales at thelilycious enterprise
granting_institution	Universiti Teknologi Malaysia, Azman Hashim International Business School
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/102300/1/SaifulNorazwanMohdMAHIBS2022.pdf
_version_	1776100890996899840

To design an effective e-commerce marketing strategy to increase sales at Thelilycious Enterprise

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