To increase the sales of organic chicken product of Kee Song (M) Sdn Bhd by using strategic innovative marketing approach
Kee Song (M) Sdn Bhd is a company that was established back in 1987. Their main products consist of frozen and fresh chicken products. The whole pandemic situation has instigated the company’s sales forecast on the organic chicken product. The sales are expected to follow the projected exponential f...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/102327/1/MuhammadSyahmiShahimanMAHIBS2022.pdf |
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