Enhancing content strategy by applying social media as champion advocacy tools

Research of enhancing content strategy by applying social media champion advocacy tools is focusing on social media content development for Pusat Internet Komuniti (PIK). All PIK by default should have a Facebook as social media to communicate with local people and all followers through online. From...

Full description

Saved in:

Bibliographic Details
Main Author:	Saary, Sharliza
Format:	Thesis
Language:	English
Published:	2021
Subjects:	HD30.213 Management information systems Decision support systems
Online Access:	http://eprints.utm.my/id/eprint/102377/1/SharlizaSaaryMAHIBS2021.pdf.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.102377
record_format	uketd_dc
spelling	my-utm-ep.1023772023-08-28T06:19:38Z Enhancing content strategy by applying social media as champion advocacy tools 2021 Saary, Sharliza HD30.213 Management information systems. Decision support systems Research of enhancing content strategy by applying social media champion advocacy tools is focusing on social media content development for Pusat Internet Komuniti (PIK). All PIK by default should have a Facebook as social media to communicate with local people and all followers through online. From this research, PIK should have the increasing the numbers of Facebook followers, improve the process of developing content and as well as extend the reach of information dissemination. During this research, mix research methodology will apply including past journal review, interview session and survey by using questionnaire. In intervention plan, it proposed to have study on current practice of developing the Facebook content and type of content. After that, intervention will start with develop content using factors (from interview and questionnaire), provide a suitable tools or equipment in developing content process and prepare training for development content process. From the intervention, result can see through the increasing of numbers of followers or numbers of liker of each content. From the result, it will continue for the second intervention (Action Research 2) and the result of the numbers of followers and likers will be measure again and compare with Action Research 1 process. 2021 Thesis http://eprints.utm.my/id/eprint/102377/ http://eprints.utm.my/id/eprint/102377/1/SharlizaSaaryMAHIBS2021.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:146475 masters Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD30.213 Management information systems Decision support systems
spellingShingle	HD30.213 Management information systems Decision support systems Saary, Sharliza Enhancing content strategy by applying social media as champion advocacy tools
description	Research of enhancing content strategy by applying social media champion advocacy tools is focusing on social media content development for Pusat Internet Komuniti (PIK). All PIK by default should have a Facebook as social media to communicate with local people and all followers through online. From this research, PIK should have the increasing the numbers of Facebook followers, improve the process of developing content and as well as extend the reach of information dissemination. During this research, mix research methodology will apply including past journal review, interview session and survey by using questionnaire. In intervention plan, it proposed to have study on current practice of developing the Facebook content and type of content. After that, intervention will start with develop content using factors (from interview and questionnaire), provide a suitable tools or equipment in developing content process and prepare training for development content process. From the intervention, result can see through the increasing of numbers of followers or numbers of liker of each content. From the result, it will continue for the second intervention (Action Research 2) and the result of the numbers of followers and likers will be measure again and compare with Action Research 1 process.
format	Thesis
qualification_level	Master's degree
author	Saary, Sharliza
author_facet	Saary, Sharliza
author_sort	Saary, Sharliza
title	Enhancing content strategy by applying social media as champion advocacy tools
title_short	Enhancing content strategy by applying social media as champion advocacy tools
title_full	Enhancing content strategy by applying social media as champion advocacy tools
title_fullStr	Enhancing content strategy by applying social media as champion advocacy tools
title_full_unstemmed	Enhancing content strategy by applying social media as champion advocacy tools
title_sort	enhancing content strategy by applying social media as champion advocacy tools
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2021
url	http://eprints.utm.my/id/eprint/102377/1/SharlizaSaaryMAHIBS2021.pdf.pdf
_version_	1776100908688474112

Enhancing content strategy by applying social media as champion advocacy tools

Similar Items