Enhancing content strategy by applying social media as champion advocacy tools
Research of enhancing content strategy by applying social media champion advocacy tools is focusing on social media content development for Pusat Internet Komuniti (PIK). All PIK by default should have a Facebook as social media to communicate with local people and all followers through online. From...
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2021
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my-utm-ep.1023772023-08-28T06:19:38Z Enhancing content strategy by applying social media as champion advocacy tools 2021 Saary, Sharliza HD30.213 Management information systems. Decision support systems Research of enhancing content strategy by applying social media champion advocacy tools is focusing on social media content development for Pusat Internet Komuniti (PIK). All PIK by default should have a Facebook as social media to communicate with local people and all followers through online. From this research, PIK should have the increasing the numbers of Facebook followers, improve the process of developing content and as well as extend the reach of information dissemination. During this research, mix research methodology will apply including past journal review, interview session and survey by using questionnaire. In intervention plan, it proposed to have study on current practice of developing the Facebook content and type of content. After that, intervention will start with develop content using factors (from interview and questionnaire), provide a suitable tools or equipment in developing content process and prepare training for development content process. From the intervention, result can see through the increasing of numbers of followers or numbers of liker of each content. From the result, it will continue for the second intervention (Action Research 2) and the result of the numbers of followers and likers will be measure again and compare with Action Research 1 process. 2021 Thesis http://eprints.utm.my/id/eprint/102377/ http://eprints.utm.my/id/eprint/102377/1/SharlizaSaaryMAHIBS2021.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:146475 masters Universiti Teknologi Malaysia Azman Hashim International Business School |
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Universiti Teknologi Malaysia |
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English |
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HD30.213 Management information systems Decision support systems |
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HD30.213 Management information systems Decision support systems Saary, Sharliza Enhancing content strategy by applying social media as champion advocacy tools |
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Research of enhancing content strategy by applying social media champion advocacy tools is focusing on social media content development for Pusat Internet Komuniti (PIK). All PIK by default should have a Facebook as social media to communicate with local people and all followers through online. From this research, PIK should have the increasing the numbers of Facebook followers, improve the process of developing content and as well as extend the reach of information dissemination. During this research, mix research methodology will apply including past journal review, interview session and survey by using questionnaire. In intervention plan, it proposed to have study on current practice of developing the Facebook content and type of content. After that, intervention will start with develop content using factors (from interview and questionnaire), provide a suitable tools or equipment in developing content process and prepare training for development content process. From the intervention, result can see through the increasing of numbers of followers or numbers of liker of each content. From the result, it will continue for the second intervention (Action Research 2) and the result of the numbers of followers and likers will be measure again and compare with Action Research 1 process. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Saary, Sharliza |
author_facet |
Saary, Sharliza |
author_sort |
Saary, Sharliza |
title |
Enhancing content strategy by applying social media as champion advocacy tools |
title_short |
Enhancing content strategy by applying social media as champion advocacy tools |
title_full |
Enhancing content strategy by applying social media as champion advocacy tools |
title_fullStr |
Enhancing content strategy by applying social media as champion advocacy tools |
title_full_unstemmed |
Enhancing content strategy by applying social media as champion advocacy tools |
title_sort |
enhancing content strategy by applying social media as champion advocacy tools |
granting_institution |
Universiti Teknologi Malaysia |
granting_department |
Azman Hashim International Business School |
publishDate |
2021 |
url |
http://eprints.utm.my/id/eprint/102377/1/SharlizaSaaryMAHIBS2021.pdf.pdf |
_version_ |
1776100908688474112 |