The relations within `push' and `pull' motivation factors of millennial generation tourists to visit heritage attractions in Johor

The aim of this study is to explore factors that motivate and influence the journey of millennial tourists to visit heritage attractions in Johor. This study targeting millennial generations as they can be considered the drivers of new consumer demographics (Saavedra, 2015) and the latest generation...

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Bibliographic Details
Main Author: Ab. Rahman, Zulaikha
Format: Thesis
Language:English
Published: 2021
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Online Access:http://eprints.utm.my/102684/1/ZulaikhaAbRahmanMFABU2021.pdf.pdf
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