Five phases new product development process for business-to-business customers in a telecommunication service provider
New products are prevalent in technology-intensive industries such as telecommunication industry to stay in business and provides competitive advantage against the competitors. On average, product or service readiness takes more than a year which exceeds customer deadline. The aim of the study is to...
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Main Author: | Zainol Abidin, Hafizah |
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Format: | Thesis |
Language: | English |
Published: |
2021
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Subjects: | |
Online Access: | http://eprints.utm.my/107043/1/HafizahZainolAbidinPFTIR2021.pdf |
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