Event management body of knowledge model and risk management in Malaysian small adventure tourism Business

Risk is inherent in adventure tourism. Without risk, adventure tourism will lose its excitement and uniqueness. Therefore, managing risk in commercial adventure tourism operations is essential for the safety of travellers. Moreover, improper risk management in adventure tourism businesses may lead t...

Full description

Saved in:

Bibliographic Details
Main Author:	Md Zainudin, Noorfaizah
Format:	Thesis
Language:	English
Published:	2022
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/108048/1/NoorfaizahMdZainudinPAHIBS2022.pdf.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.108048
record_format	uketd_dc
spelling	my-utm-ep.1080482024-11-01T00:42:57Z Event management body of knowledge model and risk management in Malaysian small adventure tourism Business 2022 Md Zainudin, Noorfaizah G154.9-155.8 Travel and state. Tourism Risk is inherent in adventure tourism. Without risk, adventure tourism will lose its excitement and uniqueness. Therefore, managing risk in commercial adventure tourism operations is essential for the safety of travellers. Moreover, improper risk management in adventure tourism businesses may lead to adverse issues such as injuries and accidents. Media frequently highlight the risks involved in adventure tourism after a reported fatal accident. Since 2000, almost four million injuries in adventure tourism have been reported. This situation may cause significant effects and harmful impacts on related businesses and the whole tourism industry. Thus, it is vital for adventure tourism businesses to have an effective tool and model for managing risks effectively to maintain a high reputation and confidence of customers. This study explores whether Malaysian adventure tourism businesses adhere to risk management guidelines or prescribed models. The multiple case study approach was used throughout this study to achieve all its research objectives. The findings from three case studies revealed that the businesses have carried out several risk management practices. However, there is still no reference to specific risk management models that adventure tourism businesses may benchmark. Therefore, this study has proposed the Event Management Body of Knowledge (EMBOK) model to enhance risk management practices in Malaysian small adventure tourism businesses. This may reduce injury risk and promote Malaysia's safe adventure tourism environment. 2022 Thesis http://eprints.utm.my/108048/ http://eprints.utm.my/108048/1/NoorfaizahMdZainudinPAHIBS2022.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154249?site_name=GlobalView&query=Event+management+body+of+knowledge+model+and+risk+management+in+Malaysian+small+adventure+tourism+Business&queryType=vitalDismax phd doctoral Universiti Teknologi Malaysia International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Md Zainudin, Noorfaizah Event management body of knowledge model and risk management in Malaysian small adventure tourism Business
description	Risk is inherent in adventure tourism. Without risk, adventure tourism will lose its excitement and uniqueness. Therefore, managing risk in commercial adventure tourism operations is essential for the safety of travellers. Moreover, improper risk management in adventure tourism businesses may lead to adverse issues such as injuries and accidents. Media frequently highlight the risks involved in adventure tourism after a reported fatal accident. Since 2000, almost four million injuries in adventure tourism have been reported. This situation may cause significant effects and harmful impacts on related businesses and the whole tourism industry. Thus, it is vital for adventure tourism businesses to have an effective tool and model for managing risks effectively to maintain a high reputation and confidence of customers. This study explores whether Malaysian adventure tourism businesses adhere to risk management guidelines or prescribed models. The multiple case study approach was used throughout this study to achieve all its research objectives. The findings from three case studies revealed that the businesses have carried out several risk management practices. However, there is still no reference to specific risk management models that adventure tourism businesses may benchmark. Therefore, this study has proposed the Event Management Body of Knowledge (EMBOK) model to enhance risk management practices in Malaysian small adventure tourism businesses. This may reduce injury risk and promote Malaysia's safe adventure tourism environment.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Md Zainudin, Noorfaizah
author_facet	Md Zainudin, Noorfaizah
author_sort	Md Zainudin, Noorfaizah
title	Event management body of knowledge model and risk management in Malaysian small adventure tourism Business
title_short	Event management body of knowledge model and risk management in Malaysian small adventure tourism Business
title_full	Event management body of knowledge model and risk management in Malaysian small adventure tourism Business
title_fullStr	Event management body of knowledge model and risk management in Malaysian small adventure tourism Business
title_full_unstemmed	Event management body of knowledge model and risk management in Malaysian small adventure tourism Business
title_sort	event management body of knowledge model and risk management in malaysian small adventure tourism business
granting_institution	Universiti Teknologi Malaysia
granting_department	International Business School
publishDate	2022
url	http://eprints.utm.my/108048/1/NoorfaizahMdZainudinPAHIBS2022.pdf.pdf
_version_	1818646932626604032

Event management body of knowledge model and risk management in Malaysian small adventure tourism Business

Similar Items