Event management body of knowledge model and risk management in Malaysian small adventure tourism Business
Risk is inherent in adventure tourism. Without risk, adventure tourism will lose its excitement and uniqueness. Therefore, managing risk in commercial adventure tourism operations is essential for the safety of travellers. Moreover, improper risk management in adventure tourism businesses may lead t...
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Main Author: | Md Zainudin, Noorfaizah |
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Format: | Thesis |
Language: | English |
Published: |
2022
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Subjects: | |
Online Access: | http://eprints.utm.my/108048/1/NoorfaizahMdZainudinPAHIBS2022.pdf.pdf |
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