Fostering consumer green buying intention towards residential homes with green living concept through marketing activities
Residential property with a green living concept refers to housing development with environmentally friendly green features that range from design, construction and maintenance. Due to global warming, climate change, the greenhouse gas effect and the competitive property market, many property develo...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/108068/1/RamesSivadasanPAHIBS2021.pdf.pdf |
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