Mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay

The originality of this thesis lies in its exploratory nature to explore; firstly, the influential dimensions that represent National Value Proposition construct. Secondly, is the exploration of relationship between perceived National Value Proposition and Willingness To Stay constructs. Thirdly, Li...

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Main Author:	Md Nordin, Dzul Fahmi
Format:	Thesis
Language:	English
Published:	2018
Subjects:	HF Commerce
Online Access:	http://eprints.utm.my/108393/1/DzulFahmiMdNordinPAHIBS2018.pdf.pdf
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id	my-utm-ep.108393
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spelling	my-utm-ep.1083932024-11-01T04:07:01Z Mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay 2018 Md Nordin, Dzul Fahmi HF Commerce The originality of this thesis lies in its exploratory nature to explore; firstly, the influential dimensions that represent National Value Proposition construct. Secondly, is the exploration of relationship between perceived National Value Proposition and Willingness To Stay constructs. Thirdly, Life Satisfaction construct is introduced to relate and explain the relationship between perceived National Value Proposition and Willingness To Stay constructs. This study explored Malaysia's talents' perception of five explored National Value Proposition dimensions that could contribute towards promoting Willingness To Stay amongst talents within the country. The five explored National Value Proposition dimensions are Governance, Socio-Economics, Human Rights, Human Security and Education Branding. Malaysia is chosen as the context of this study since Malaysia represents a developing nation that is experiencing brain drain phenomenon which could hinder its National Transformation 2050 plan to progress as a Top 20 global leading economy by 2050. A mixed methodology analysis was adopted in this study to include both qualitative face-to-face interview as well as quantitative survey questionnaire for the constructs and dimensions investigated. As per the definition of talents in this thesis, target respondents were strictly confined to Malaysia's local talents currently residing and working in the country who are involved in Malaysia's 12 National Key Economic Areas, hold at minimum Bachelor's degree and have a minimum of 5 years of working experience. The sampling was carried out within the Klang Valley and Selangor since both areas are the melting pots for the targeted participant sampling. In the actual qualitative interview exercise, twenty participants were interviewed individually in face-to-face sessions. As for the actual quantitative survey, 400 questionnaires were distributed with 300 respondents targeted for data analysis where 60% of the questionnaires were personally distributed to each participant, 20% were distributed to selected groups of talents and 20% were distributed to participating local companies. The results of the study reveal that the five National Value Proposition dimensions are influential towards promoting Willingness To Stay amongst Malaysia's local talents. Based on the results obtained, it was found that Life Satisfaction construct has a high mediation effect on the relationship between National Value Proposition and Willingness To Stay. Findings of this study contribute towards understanding the influential Willingness To Stay factors that are unique to Malaysia and it is hoped that the research framework employed in this study can be replicated and extended to explore the relationship between National Value Proposition and Willingness To Stay in other countries. 2018 Thesis http://eprints.utm.my/108393/ http://eprints.utm.my/108393/1/DzulFahmiMdNordinPAHIBS2018.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154576 phd doctoral Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HF Commerce
spellingShingle	HF Commerce Md Nordin, Dzul Fahmi Mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay
description	The originality of this thesis lies in its exploratory nature to explore; firstly, the influential dimensions that represent National Value Proposition construct. Secondly, is the exploration of relationship between perceived National Value Proposition and Willingness To Stay constructs. Thirdly, Life Satisfaction construct is introduced to relate and explain the relationship between perceived National Value Proposition and Willingness To Stay constructs. This study explored Malaysia's talents' perception of five explored National Value Proposition dimensions that could contribute towards promoting Willingness To Stay amongst talents within the country. The five explored National Value Proposition dimensions are Governance, Socio-Economics, Human Rights, Human Security and Education Branding. Malaysia is chosen as the context of this study since Malaysia represents a developing nation that is experiencing brain drain phenomenon which could hinder its National Transformation 2050 plan to progress as a Top 20 global leading economy by 2050. A mixed methodology analysis was adopted in this study to include both qualitative face-to-face interview as well as quantitative survey questionnaire for the constructs and dimensions investigated. As per the definition of talents in this thesis, target respondents were strictly confined to Malaysia's local talents currently residing and working in the country who are involved in Malaysia's 12 National Key Economic Areas, hold at minimum Bachelor's degree and have a minimum of 5 years of working experience. The sampling was carried out within the Klang Valley and Selangor since both areas are the melting pots for the targeted participant sampling. In the actual qualitative interview exercise, twenty participants were interviewed individually in face-to-face sessions. As for the actual quantitative survey, 400 questionnaires were distributed with 300 respondents targeted for data analysis where 60% of the questionnaires were personally distributed to each participant, 20% were distributed to selected groups of talents and 20% were distributed to participating local companies. The results of the study reveal that the five National Value Proposition dimensions are influential towards promoting Willingness To Stay amongst Malaysia's local talents. Based on the results obtained, it was found that Life Satisfaction construct has a high mediation effect on the relationship between National Value Proposition and Willingness To Stay. Findings of this study contribute towards understanding the influential Willingness To Stay factors that are unique to Malaysia and it is hoped that the research framework employed in this study can be replicated and extended to explore the relationship between National Value Proposition and Willingness To Stay in other countries.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Md Nordin, Dzul Fahmi
author_facet	Md Nordin, Dzul Fahmi
author_sort	Md Nordin, Dzul Fahmi
title	Mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay
title_short	Mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay
title_full	Mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay
title_fullStr	Mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay
title_full_unstemmed	Mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay
title_sort	mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2018
url	http://eprints.utm.my/108393/1/DzulFahmiMdNordinPAHIBS2018.pdf.pdf
_version_	1818646946027405312

Mediating role of life satisfaction in the relationship between perceived national value proposition and willingness to stay

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