Improved credit evaluation system of taobao company

Electronic commerce (E-commerce) has been very popular in recent years. The society of the world is becoming to the information age; and the e-commerce become to the new growth spot in the new internet industry. However, because the impersonal nature of online-trading and untruth information, it mak...

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Bibliographic Details
Main Author:	Kuang, Yunzhu
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28 Management Industrial Management HF Commerce QA76 Computer software
Online Access:	http://eprints.utm.my/id/eprint/11085/6/KuangYunzhuMFSKSM2010.pdf
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id	my-utm-ep.11085
record_format	uketd_dc
spelling	my-utm-ep.110852017-09-28T03:29:02Z Improved credit evaluation system of taobao company 2010-04 Kuang, Yunzhu HD28 Management. Industrial Management HF Commerce QA76 Computer software Electronic commerce (E-commerce) has been very popular in recent years. The society of the world is becoming to the information age; and the e-commerce become to the new growth spot in the new internet industry. However, because the impersonal nature of online-trading and untruth information, it makes the e-commerce more difficult to build a trust between sellers and buyers than in traditional market. One of the e-commerce development restrict is the lacking trading-credit. The components of this thesis are including marketing theories, risk theories, morality theories and credit evaluation system to research the basic notion of the credit risk, the effect of credit risk in e-commerce on online-trading, and credit evaluation system. Then, creating a credit evaluate model to analyze the advantages and compare with TaoBao’s credit system to make sure the model has more effective credit evaluation information for the TaoBao company. 2010-04 Thesis http://eprints.utm.my/id/eprint/11085/ http://eprints.utm.my/id/eprint/11085/6/KuangYunzhuMFSKSM2010.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems Faculty of Computer Science and Information System
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management HF Commerce QA76 Computer software
spellingShingle	HD28 Management Industrial Management HF Commerce QA76 Computer software Kuang, Yunzhu Improved credit evaluation system of taobao company
description	Electronic commerce (E-commerce) has been very popular in recent years. The society of the world is becoming to the information age; and the e-commerce become to the new growth spot in the new internet industry. However, because the impersonal nature of online-trading and untruth information, it makes the e-commerce more difficult to build a trust between sellers and buyers than in traditional market. One of the e-commerce development restrict is the lacking trading-credit. The components of this thesis are including marketing theories, risk theories, morality theories and credit evaluation system to research the basic notion of the credit risk, the effect of credit risk in e-commerce on online-trading, and credit evaluation system. Then, creating a credit evaluate model to analyze the advantages and compare with TaoBao’s credit system to make sure the model has more effective credit evaluation information for the TaoBao company.
format	Thesis
qualification_level	Master's degree
author	Kuang, Yunzhu
author_facet	Kuang, Yunzhu
author_sort	Kuang, Yunzhu
title	Improved credit evaluation system of taobao company
title_short	Improved credit evaluation system of taobao company
title_full	Improved credit evaluation system of taobao company
title_fullStr	Improved credit evaluation system of taobao company
title_full_unstemmed	Improved credit evaluation system of taobao company
title_sort	improved credit evaluation system of taobao company
granting_institution	Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems
granting_department	Faculty of Computer Science and Information System
publishDate	2010
url	http://eprints.utm.my/id/eprint/11085/6/KuangYunzhuMFSKSM2010.pdf
_version_	1747814808189665280

Improved credit evaluation system of taobao company

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