Assessment of ketchup companies performance in Malaysia

Performance measurement is a vital part of any successful organization. One of the most important challenges for measuring the performance is defining the critical metrics and measures. For many companies, the critical metrics determined based on their supply chain strategies. However, companies do...

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Main Author: Malek, Afagh
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.utm.my/id/eprint/15444/1/AfaghMalekMFKM2012.pdf
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spelling my-utm-ep.154442018-05-27T03:23:53Z Assessment of ketchup companies performance in Malaysia 2012-01 Malek, Afagh T Technology (General) TJ Mechanical engineering and machinery Performance measurement is a vital part of any successful organization. One of the most important challenges for measuring the performance is defining the critical metrics and measures. For many companies, the critical metrics determined based on their supply chain strategies. However, companies do not have a clear understanding on their adopted supply chain strategy and are incapable of introducing the most critical metrics for measuring their performance. This study determines the supply chain strategy adopted by ketchup companies in Malaysia; it also specifies the most critical factors for measuring companies’ performance based on Balanced Scorecard (BSC) perspectives and finally conduct a comparative performance measurement for six ketchup companies which located in Johor, Malaysia. The results of study show that the appropriate supply chain strategy for ketchup companies in Malaysia is lean supply chain strategy; also the companies’ supply chain strategy alignment with product type has more significant effect on companies’ performance rather than companies’ process structure and manufacturing techniques alignment with product type. 2012-01 Thesis http://eprints.utm.my/id/eprint/15444/ http://eprints.utm.my/id/eprint/15444/1/AfaghMalekMFKM2012.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Mechanical Engineering Faculty of Mechanical Engineering
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic T Technology (General)
TJ Mechanical engineering and machinery
spellingShingle T Technology (General)
TJ Mechanical engineering and machinery
Malek, Afagh
Assessment of ketchup companies performance in Malaysia
description Performance measurement is a vital part of any successful organization. One of the most important challenges for measuring the performance is defining the critical metrics and measures. For many companies, the critical metrics determined based on their supply chain strategies. However, companies do not have a clear understanding on their adopted supply chain strategy and are incapable of introducing the most critical metrics for measuring their performance. This study determines the supply chain strategy adopted by ketchup companies in Malaysia; it also specifies the most critical factors for measuring companies’ performance based on Balanced Scorecard (BSC) perspectives and finally conduct a comparative performance measurement for six ketchup companies which located in Johor, Malaysia. The results of study show that the appropriate supply chain strategy for ketchup companies in Malaysia is lean supply chain strategy; also the companies’ supply chain strategy alignment with product type has more significant effect on companies’ performance rather than companies’ process structure and manufacturing techniques alignment with product type.
format Thesis
qualification_level Master's degree
author Malek, Afagh
author_facet Malek, Afagh
author_sort Malek, Afagh
title Assessment of ketchup companies performance in Malaysia
title_short Assessment of ketchup companies performance in Malaysia
title_full Assessment of ketchup companies performance in Malaysia
title_fullStr Assessment of ketchup companies performance in Malaysia
title_full_unstemmed Assessment of ketchup companies performance in Malaysia
title_sort assessment of ketchup companies performance in malaysia
granting_institution Universiti Teknologi Malaysia, Faculty of Mechanical Engineering
granting_department Faculty of Mechanical Engineering
publishDate 2012
url http://eprints.utm.my/id/eprint/15444/1/AfaghMalekMFKM2012.pdf
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