Factors influencing youths to choose insurance agent as a career

This study investigates the factors influencing youths to choose insurance agent as a career among the insurance agents of ALA Berhad-Johor Bahru branch as it is crucial for the insurance company to identify the effective recruiting strategies to attract youths to join this industry. A theoretical f...

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Main Author: Wong, Yean Chong
Format: Thesis
Published: 2010
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id my-utm-ep.16404
record_format uketd_dc
spelling my-utm-ep.164042017-08-24T06:23:50Z Factors influencing youths to choose insurance agent as a career 2010 Wong, Yean Chong HD Industries. Land use. Labor This study investigates the factors influencing youths to choose insurance agent as a career among the insurance agents of ALA Berhad-Johor Bahru branch as it is crucial for the insurance company to identify the effective recruiting strategies to attract youths to join this industry. A theoretical framework was developed to indicate the relationship among the monetary, individual, event and other factors with the career decision. The objectives are to determine the existence of relationships between the independent variables and the dependent variable, to examine the significant different between the respondents’ previous working information with the career choice and to identify the most influencing variables to career choice. Correlation analysis indicated that the monetary factors is highest positively related to the dependent variables, meanwhile the difference of mean analysis demonstrated only the "I have earned more than my previous job" attribute of dependent variable has the significant different with the respondents who have 8 to 15 years working experience. The mean analysis indicated that the "potential of high earning" of monetary factor is the most influencing factor. Recommendations have been suggested to the respective branch to continue focus on youth agent recruiting by incorporated the findings of this research and for future research in other industry and wider scope area, i.e. regional or whole of Malaysia. 2010 Thesis http://eprints.utm.my/id/eprint/16404/ http://libraryopac.utm.my/client/en_AU/main/search/results?qu=Factors+influencing+youths+to+choose+insurance+agent+as+a+career&te= masters Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development Faculty of Management and Human Resource Development
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
topic HD Industries
Land use
Labor
spellingShingle HD Industries
Land use
Labor
Wong, Yean Chong
Factors influencing youths to choose insurance agent as a career
description This study investigates the factors influencing youths to choose insurance agent as a career among the insurance agents of ALA Berhad-Johor Bahru branch as it is crucial for the insurance company to identify the effective recruiting strategies to attract youths to join this industry. A theoretical framework was developed to indicate the relationship among the monetary, individual, event and other factors with the career decision. The objectives are to determine the existence of relationships between the independent variables and the dependent variable, to examine the significant different between the respondents’ previous working information with the career choice and to identify the most influencing variables to career choice. Correlation analysis indicated that the monetary factors is highest positively related to the dependent variables, meanwhile the difference of mean analysis demonstrated only the "I have earned more than my previous job" attribute of dependent variable has the significant different with the respondents who have 8 to 15 years working experience. The mean analysis indicated that the "potential of high earning" of monetary factor is the most influencing factor. Recommendations have been suggested to the respective branch to continue focus on youth agent recruiting by incorporated the findings of this research and for future research in other industry and wider scope area, i.e. regional or whole of Malaysia.
format Thesis
qualification_level Master's degree
author Wong, Yean Chong
author_facet Wong, Yean Chong
author_sort Wong, Yean Chong
title Factors influencing youths to choose insurance agent as a career
title_short Factors influencing youths to choose insurance agent as a career
title_full Factors influencing youths to choose insurance agent as a career
title_fullStr Factors influencing youths to choose insurance agent as a career
title_full_unstemmed Factors influencing youths to choose insurance agent as a career
title_sort factors influencing youths to choose insurance agent as a career
granting_institution Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development
granting_department Faculty of Management and Human Resource Development
publishDate 2010
_version_ 1747815035484241920