Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB)

Location or site is one of the most important factors in influencing the number of customers who come to the restaurant. Usually the choice of location is subjective restaurant without Geographic Information Systems (GIS) to see the accuracy of its impact on the suitability of the location of the re...

Full description

Saved in:

Bibliographic Details
Main Author:	Ismail, Shamim Shazlin
Format:	Thesis
Published:	2010
Subjects:	G Geography (General)
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.21298
record_format	uketd_dc
spelling	my-utm-ep.212982020-03-03T07:33:47Z Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB) 2010 Ismail, Shamim Shazlin G Geography (General) Location or site is one of the most important factors in influencing the number of customers who come to the restaurant. Usually the choice of location is subjective restaurant without Geographic Information Systems (GIS) to see the accuracy of its impact on the suitability of the location of the restaurant. The purpose of this study was to evaluate the suitability of the location of the restaurant Kentucky Fried Chicken (KFC) in Johor Bahru City Council. Thus this study was conducted using ArcGIS 9.3 software to analyze the factors that influence the choice of restaurant locations and measure the suitability of the location of a restaurant based on Geographic Information Systems (GIS). The study starts with identifying the factors that influence the location of the restaurant through qualitative methods. The information is then analyzed using GIS to obtain appropriate measurements that affect the restaurant Kentucky Fried Chicken (KFC) in the area MBJB. At the end of the study, measuring the suitability of the location of KFC restaurants in selected areas in MBJB can be identified and acceptable. The study discovered that the most highest accessibility is KFC Plaza Larkin Restaurant.On the other hand, KFC Taman Damansara Aliff has a good potential of customer to arrive to the KFC Restaurant. Lastly, KFC Plaza Larkin extremely good in competition in marketing KFC area.Therefore, the results show that GIS analysis is important as determining the suitability of the location of KFC. 2010 Thesis http://eprints.utm.my/id/eprint/21298/ masters Universiti Teknologi Malaysia, Faculty of Geoinformation and Real Estate Faculty of Geoinformation and Real Estate
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
topic	G Geography (General)
spellingShingle	G Geography (General) Ismail, Shamim Shazlin Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB)
description	Location or site is one of the most important factors in influencing the number of customers who come to the restaurant. Usually the choice of location is subjective restaurant without Geographic Information Systems (GIS) to see the accuracy of its impact on the suitability of the location of the restaurant. The purpose of this study was to evaluate the suitability of the location of the restaurant Kentucky Fried Chicken (KFC) in Johor Bahru City Council. Thus this study was conducted using ArcGIS 9.3 software to analyze the factors that influence the choice of restaurant locations and measure the suitability of the location of a restaurant based on Geographic Information Systems (GIS). The study starts with identifying the factors that influence the location of the restaurant through qualitative methods. The information is then analyzed using GIS to obtain appropriate measurements that affect the restaurant Kentucky Fried Chicken (KFC) in the area MBJB. At the end of the study, measuring the suitability of the location of KFC restaurants in selected areas in MBJB can be identified and acceptable. The study discovered that the most highest accessibility is KFC Plaza Larkin Restaurant.On the other hand, KFC Taman Damansara Aliff has a good potential of customer to arrive to the KFC Restaurant. Lastly, KFC Plaza Larkin extremely good in competition in marketing KFC area.Therefore, the results show that GIS analysis is important as determining the suitability of the location of KFC.
format	Thesis
qualification_level	Master's degree
author	Ismail, Shamim Shazlin
author_facet	Ismail, Shamim Shazlin
author_sort	Ismail, Shamim Shazlin
title	Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB)
title_short	Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB)
title_full	Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB)
title_fullStr	Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB)
title_full_unstemmed	Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB)
title_sort	aplikasi sistem maklumat geografi (gis) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran kfc kawasan mbjb)
granting_institution	Universiti Teknologi Malaysia, Faculty of Geoinformation and Real Estate
granting_department	Faculty of Geoinformation and Real Estate
publishDate	2010
_version_	1747815420914565120

Aplikasi Sistem Maklumat Geografi (GIS) dalam pemilihan kesesuaian lokasi restoran (kes kajian: restoran KFC kawasan MBJB)

Similar Items