The implications of streetscape improvement on tourist behaviour at the old quarter of Melaka

Melaka is currently applying to be listed as a World Heritage Site. The Old Quarter of Melaka is a part of the conservation area under consideration. In the year 2004, streetscape improvement was completed here. This introduction caused various implications to the behaviour of those utilising this a...

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Main Author:	Hassim, Nurulhalim
Format:	Thesis
Language:	English
Published:	2006
Subjects:	GV Recreation Leisure
Online Access:	http://eprints.utm.my/id/eprint/2517/1/NurulHalimHassimMFAB2006.pdf
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id	my-utm-ep.2517
record_format	uketd_dc
spelling	my-utm-ep.25172018-06-25T00:40:54Z The implications of streetscape improvement on tourist behaviour at the old quarter of Melaka 2006-05 Hassim, Nurulhalim GV Recreation Leisure TD Environmental technology. Sanitary engineering Melaka is currently applying to be listed as a World Heritage Site. The Old Quarter of Melaka is a part of the conservation area under consideration. In the year 2004, streetscape improvement was completed here. This introduction caused various implications to the behaviour of those utilising this area. In the case of the Old Quarter of Melaka, tourist was one such group. In order to fulfil new tourists need and behaviour, many changes have taken place in this area. Would these changes affect Melakaâ€™s application for the listing? Using quantitative method, this research began by identifying who are the tourists visiting this area, the sites they visited, the activities they participated in, and information and experience they sought. All these factors contribute in determining what was their behaviour within this area. By utilising the Expectation Disconfirmation Method, a clear picture was unveiled about the level of their pre-trip expectation compared to their actual experiences. Their overall satisfaction level was also ascertained. The outcome of this research highlighted the urgency for the need of proper visitor management techniques in order to minimize negative impact and ensure the success of Melaka in becoming a World Heritage Site 2006-05 Thesis http://eprints.utm.my/id/eprint/2517/ http://eprints.utm.my/id/eprint/2517/1/NurulHalimHassimMFAB2006.pdf application/pdf en public masters University Teknologi Malaysia, Faculty of Built Environment : Tourism Planning Dept. Faculty of Built Environment : Tourism Planning Dept.
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	GV Recreation Leisure GV Recreation Leisure
spellingShingle	GV Recreation Leisure GV Recreation Leisure Hassim, Nurulhalim The implications of streetscape improvement on tourist behaviour at the old quarter of Melaka
description	Melaka is currently applying to be listed as a World Heritage Site. The Old Quarter of Melaka is a part of the conservation area under consideration. In the year 2004, streetscape improvement was completed here. This introduction caused various implications to the behaviour of those utilising this area. In the case of the Old Quarter of Melaka, tourist was one such group. In order to fulfil new tourists need and behaviour, many changes have taken place in this area. Would these changes affect Melakaâ€™s application for the listing? Using quantitative method, this research began by identifying who are the tourists visiting this area, the sites they visited, the activities they participated in, and information and experience they sought. All these factors contribute in determining what was their behaviour within this area. By utilising the Expectation Disconfirmation Method, a clear picture was unveiled about the level of their pre-trip expectation compared to their actual experiences. Their overall satisfaction level was also ascertained. The outcome of this research highlighted the urgency for the need of proper visitor management techniques in order to minimize negative impact and ensure the success of Melaka in becoming a World Heritage Site
format	Thesis
qualification_level	Master's degree
author	Hassim, Nurulhalim
author_facet	Hassim, Nurulhalim
author_sort	Hassim, Nurulhalim
title	The implications of streetscape improvement on tourist behaviour at the old quarter of Melaka
title_short	The implications of streetscape improvement on tourist behaviour at the old quarter of Melaka
title_full	The implications of streetscape improvement on tourist behaviour at the old quarter of Melaka
title_fullStr	The implications of streetscape improvement on tourist behaviour at the old quarter of Melaka
title_full_unstemmed	The implications of streetscape improvement on tourist behaviour at the old quarter of Melaka
title_sort	implications of streetscape improvement on tourist behaviour at the old quarter of melaka
granting_institution	University Teknologi Malaysia, Faculty of Built Environment : Tourism Planning Dept.
granting_department	Faculty of Built Environment : Tourism Planning Dept.
publishDate	2006
url	http://eprints.utm.my/id/eprint/2517/1/NurulHalimHassimMFAB2006.pdf
_version_	1747814424373100544

The implications of streetscape improvement on tourist behaviour at the old quarter of Melaka

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