Multiple channels framework for e marketing

With the rise of using internet some new trends like E-commerce, E-business, E-market, online shops are becoming the importance parts of new business in 21th century. Having a good framework for online marketing is the most important part of marketing strategy for any companies. World Wide Web appro...

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Bibliographic Details
Main Author:	Torkaman, Hassan
Format:	Thesis
Language:	English
Published:	2011
Subjects:	QA75 Electronic computers Computer science
Online Access:	http://eprints.utm.my/id/eprint/26867/5/HassanTorkamanMFSKSM2011.pdf
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id	my-utm-ep.26867
record_format	uketd_dc
spelling	my-utm-ep.268672018-05-27T06:36:26Z Multiple channels framework for e marketing 2011-09 Torkaman, Hassan QA75 Electronic computers. Computer science With the rise of using internet some new trends like E-commerce, E-business, E-market, online shops are becoming the importance parts of new business in 21th century. Having a good framework for online marketing is the most important part of marketing strategy for any companies. World Wide Web appropriates effective tools for marketers such as Social Medias, Search engines, online advertisement, Email marketing, pop up Advertisement and etc. Many E-marketing frameworks exist for supporting E-marketing campaign by using only one tool or mixing some of them. Marketing expert’s focused on Search engines optimization and social media as new emerging trends in online environment. This study will propose an optimized and effective multiple channels framework for E marketing by combining search engines optimization and social media networks with one of the oldest tools (Email marketing) to achieve better performance in E-marketing. The proposed framework named Multiple Channels Framework for E-marketing. In this study, some questions collected from users to know their favorites and their previous experiences during using internet. The proposed framework is based on result of survey, existing frameworks and articles about E-marketing. The proposed framework is evaluated and some future work is suggested at the end of this study. 2011-09 Thesis http://eprints.utm.my/id/eprint/26867/ http://eprints.utm.my/id/eprint/26867/5/HassanTorkamanMFSKSM2011.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Computer Science and Information System Faculty of Computer Science and Information System
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	QA75 Electronic computers Computer science
spellingShingle	QA75 Electronic computers Computer science Torkaman, Hassan Multiple channels framework for e marketing
description	With the rise of using internet some new trends like E-commerce, E-business, E-market, online shops are becoming the importance parts of new business in 21th century. Having a good framework for online marketing is the most important part of marketing strategy for any companies. World Wide Web appropriates effective tools for marketers such as Social Medias, Search engines, online advertisement, Email marketing, pop up Advertisement and etc. Many E-marketing frameworks exist for supporting E-marketing campaign by using only one tool or mixing some of them. Marketing expert’s focused on Search engines optimization and social media as new emerging trends in online environment. This study will propose an optimized and effective multiple channels framework for E marketing by combining search engines optimization and social media networks with one of the oldest tools (Email marketing) to achieve better performance in E-marketing. The proposed framework named Multiple Channels Framework for E-marketing. In this study, some questions collected from users to know their favorites and their previous experiences during using internet. The proposed framework is based on result of survey, existing frameworks and articles about E-marketing. The proposed framework is evaluated and some future work is suggested at the end of this study.
format	Thesis
qualification_level	Master's degree
author	Torkaman, Hassan
author_facet	Torkaman, Hassan
author_sort	Torkaman, Hassan
title	Multiple channels framework for e marketing
title_short	Multiple channels framework for e marketing
title_full	Multiple channels framework for e marketing
title_fullStr	Multiple channels framework for e marketing
title_full_unstemmed	Multiple channels framework for e marketing
title_sort	multiple channels framework for e marketing
granting_institution	Universiti Teknologi Malaysia, Faculty of Computer Science and Information System
granting_department	Faculty of Computer Science and Information System
publishDate	2011
url	http://eprints.utm.my/id/eprint/26867/5/HassanTorkamanMFSKSM2011.pdf
_version_	1747815530062938112

Multiple channels framework for e marketing

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