The role and effectiveness of tour guide in influencing tourist behaviour

Research about the problems that occur in the interpretation spectrum has a lot been done, but still less study of the relationship between interpretation techniques and tourists experience needs while selecting the destination as a holiday destination. This study was conducted to understand the ext...

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Bibliographic Details
Main Author: Syed Jaafar, Syed Muhammad Rafy
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:http://eprints.utm.my/id/eprint/32629/1/SyedMuhammadRafyMFAB2013.pdf
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