A CRM adoption model for Malaysian telecommunication and financial companies
In recent years, the use of technology has grown increasingly to improve and assist organizations in managing their function and process. Being one of the most famous business management applications, Customer Relationship Management (CRM) plays an important role in creating beneficial and long-term...
Saved in:
Main Author: | Chavoshi, Maryam |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2013
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/33115/5/MaryamChavoshiMFSKSM2013.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Social CRM framework for a telecomunication company in Malaysia
by: Abdul Rahman, Azra Ain
Published: (2014) -
An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
by: Prabagaran Baskeren,
Published: (2012) -
Determinants of The Adoption of Customer Relationship Management (CRM) in Malaysian Small and Medium-Sized Enterprises (SMEs)
by: Abedyan, Ehsan
Published: (2011) -
The Influence Of Internal And External Forces In Adoption Of e-CRM In Melaka And Johor SMEs
by: Md Nasaruddin, Nurul Hafizah
Published: (2019) -
Adoption of internet technology among the MSC status companies : a marketing implication
by: Hashim, Noor Hazarina
Published: (2004)