Influencing factors in adopting mobile electronic tourist guides

Mobile devices stand the first place of market growth. Mobile phones have revolutionized the access to the Internet and our communication rapidly. Given the increasing growth of the mobile phone usage in the world and growth of tourism industry, mobile devices can be a decent replacement or at least...

Full description

Saved in:

Bibliographic Details
Main Author:	Jahed, Hassan
Format:	Thesis
Language:	English
Published:	2013
Subjects:	TK Electrical engineering Electronics Nuclear engineering
Online Access:	http://eprints.utm.my/id/eprint/33203/5/HassanJahedMFAB2013.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.33203
record_format	uketd_dc
spelling	my-utm-ep.332032017-09-11T08:20:34Z Influencing factors in adopting mobile electronic tourist guides 2013-01 Jahed, Hassan TK Electrical engineering. Electronics Nuclear engineering Mobile devices stand the first place of market growth. Mobile phones have revolutionized the access to the Internet and our communication rapidly. Given the increasing growth of the mobile phone usage in the world and growth of tourism industry, mobile devices can be a decent replacement or at least tag along of old tourist tools such as maps, compass, brochures and guide books and instead pack them all in one. In addition, the growing numbers of tablet users who use tourism application is remarkable. Mobile devices, especially the location based services are one of the popular applications for the tourism industry. The industry can easily use the technology to create innovative, interesting and useful applications. When people are travelling mobile devices are useful companions to support, keep connected, inform and entertain. The purpose of this research is to explore tourists’ acceptance of innovative information technologies by examining the factors influencing the intention to use mobile electronic tourist guides (METG). In order to do so this paper developed and tested a model for examining tourists ‘acceptance of METG based upon Davis’ technology acceptance model (TAM).The findings of this paper can be used to inform local and national strategies aimed at developing Malaysia’s (and other countries’) credentials as 21st century tourist destination. The result of this study contribute to enhance our understanding of how tourists perceive using mobile technologies in the context of the travelling experience. 2013-01 Thesis http://eprints.utm.my/id/eprint/33203/ http://eprints.utm.my/id/eprint/33203/5/HassanJahedMFAB2013.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	TK Electrical engineering Electronics Nuclear engineering
spellingShingle	TK Electrical engineering Electronics Nuclear engineering Jahed, Hassan Influencing factors in adopting mobile electronic tourist guides
description	Mobile devices stand the first place of market growth. Mobile phones have revolutionized the access to the Internet and our communication rapidly. Given the increasing growth of the mobile phone usage in the world and growth of tourism industry, mobile devices can be a decent replacement or at least tag along of old tourist tools such as maps, compass, brochures and guide books and instead pack them all in one. In addition, the growing numbers of tablet users who use tourism application is remarkable. Mobile devices, especially the location based services are one of the popular applications for the tourism industry. The industry can easily use the technology to create innovative, interesting and useful applications. When people are travelling mobile devices are useful companions to support, keep connected, inform and entertain. The purpose of this research is to explore tourists’ acceptance of innovative information technologies by examining the factors influencing the intention to use mobile electronic tourist guides (METG). In order to do so this paper developed and tested a model for examining tourists ‘acceptance of METG based upon Davis’ technology acceptance model (TAM).The findings of this paper can be used to inform local and national strategies aimed at developing Malaysia’s (and other countries’) credentials as 21st century tourist destination. The result of this study contribute to enhance our understanding of how tourists perceive using mobile technologies in the context of the travelling experience.
format	Thesis
qualification_level	Master's degree
author	Jahed, Hassan
author_facet	Jahed, Hassan
author_sort	Jahed, Hassan
title	Influencing factors in adopting mobile electronic tourist guides
title_short	Influencing factors in adopting mobile electronic tourist guides
title_full	Influencing factors in adopting mobile electronic tourist guides
title_fullStr	Influencing factors in adopting mobile electronic tourist guides
title_full_unstemmed	Influencing factors in adopting mobile electronic tourist guides
title_sort	influencing factors in adopting mobile electronic tourist guides
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2013
url	http://eprints.utm.my/id/eprint/33203/5/HassanJahedMFAB2013.pdf
_version_	1747816104306147328

Influencing factors in adopting mobile electronic tourist guides

Similar Items