Factors influencing consumers' trust in online purchase via social networking sites

Internet is a mass medium that can be accessed anywhere. The Internet is integrated into nearly all aspects of activities including businesses. The advancement of Internet contributes to the development of electronic commerce (e-commerce) to conduct online business, and consumer trust plays an essen...

Full description

Saved in:

Bibliographic Details
Main Author:	Wan Mohamad Nazarie, Wan Nur Fazni
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/35846/1/WanNurFazniMFPPSM2012.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.35846
record_format	uketd_dc
spelling	my-utm-ep.358462017-09-25T04:55:30Z Factors influencing consumers' trust in online purchase via social networking sites 2012-11 Wan Mohamad Nazarie, Wan Nur Fazni HD28 Management. Industrial Management Internet is a mass medium that can be accessed anywhere. The Internet is integrated into nearly all aspects of activities including businesses. The advancement of Internet contributes to the development of electronic commerce (e-commerce) to conduct online business, and consumer trust plays an essential role in the development of e-commerce. However, lately, the trend of e-commerce has been shifted to a brand new platform that is called Social Networking Sites (SNSs). As in e-commerce, consumer trust is also important in SNSs. Therefore, the factors that influence consumer trust in online purchase using SNSs has become the primary concern of this research, since there are limited studies investigating the factors as compared to in e-commerce. In this study, four factors were examined which are propensity to trust, experience in Internet usage, testimonial, and monetary risk. The sample of this research consists of 129 respondents that have a Facebook account. Questionnaires were distributed through email and also posted on the researcher’s Facebook. Independent t-test, ANOVA and multiple regression analysis were used to test the relationships between variables used. The study revealed that propensity to trust and testimonial are the factors that influence consumers’ trust in online purchase via SNSs. 2012-11 Thesis http://eprints.utm.my/id/eprint/35846/ http://eprints.utm.my/id/eprint/35846/1/WanNurFazniMFPPSM2012.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Management Faculty of Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Wan Mohamad Nazarie, Wan Nur Fazni Factors influencing consumers' trust in online purchase via social networking sites
description	Internet is a mass medium that can be accessed anywhere. The Internet is integrated into nearly all aspects of activities including businesses. The advancement of Internet contributes to the development of electronic commerce (e-commerce) to conduct online business, and consumer trust plays an essential role in the development of e-commerce. However, lately, the trend of e-commerce has been shifted to a brand new platform that is called Social Networking Sites (SNSs). As in e-commerce, consumer trust is also important in SNSs. Therefore, the factors that influence consumer trust in online purchase using SNSs has become the primary concern of this research, since there are limited studies investigating the factors as compared to in e-commerce. In this study, four factors were examined which are propensity to trust, experience in Internet usage, testimonial, and monetary risk. The sample of this research consists of 129 respondents that have a Facebook account. Questionnaires were distributed through email and also posted on the researcher’s Facebook. Independent t-test, ANOVA and multiple regression analysis were used to test the relationships between variables used. The study revealed that propensity to trust and testimonial are the factors that influence consumers’ trust in online purchase via SNSs.
format	Thesis
qualification_level	Master's degree
author	Wan Mohamad Nazarie, Wan Nur Fazni
author_facet	Wan Mohamad Nazarie, Wan Nur Fazni
author_sort	Wan Mohamad Nazarie, Wan Nur Fazni
title	Factors influencing consumers' trust in online purchase via social networking sites
title_short	Factors influencing consumers' trust in online purchase via social networking sites
title_full	Factors influencing consumers' trust in online purchase via social networking sites
title_fullStr	Factors influencing consumers' trust in online purchase via social networking sites
title_full_unstemmed	Factors influencing consumers' trust in online purchase via social networking sites
title_sort	factors influencing consumers' trust in online purchase via social networking sites
granting_institution	Universiti Teknologi Malaysia, Faculty of Management
granting_department	Faculty of Management
publishDate	2012
url	http://eprints.utm.my/id/eprint/35846/1/WanNurFazniMFPPSM2012.pdf
_version_	1747816370025791488

Factors influencing consumers' trust in online purchase via social networking sites

Similar Items