Customer relationship management implementation in Iran automobile industry

Customer relationship management (CRM) has become popular among organizations and firms, hence many have implemented it in order to compete with others and promote their businesses. In CRM implementation, there are barriers, critical success factors and the strategic components that should be determ...

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主要作者: Kavosh, Kamyar
格式: Thesis
語言:English
出版: 2011
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在線閱讀:http://eprints.utm.my/id/eprint/36650/5/KamyarKavoshPFPPSM2011.pdf
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