Antecedents of customer satisfaction in mobile commerce context
These days, customer satisfaction, understanding customers’ requirements and the ability to reply to customers’ needs in near real-time have become serious competitive drivers in a business context. With more satisfied customers, a business can expand its margins while improving selling opportunitie...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/37020/5/AzinTahaMFSKSM2013.pdf |
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