Enhancing user acceptance of feedback in reputation systems using social factors
In e-commerce, reputation systems are created as decision making tools that work via gathering reputation information of online sellers, products or services meant for distribution to interested parties. One of the challenges of the current reputation systems is generating trustworthy feedback to ov...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/37888/5/FereshtehGhazizadehPFSKSM2013.pdf |
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