Technology and innovation management awreness and practice : a case study in British American Tobacco GSD (KL) Sdn Bhd.

Technology and innovation are two important elements in improving efficiency, productivity and competitiveness in organisations. Therefore, what differentiates successful organisations from others is their management of technology and innovation towards awarenees and practise. The objective of this...

Full description

Saved in:

Bibliographic Details
Main Author:	Drani, Noor Diana
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD Industries Land use Labor
Online Access:	http://eprints.utm.my/id/eprint/37981/5/NoorDianaDraniMFPPSM2010.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.37981
record_format	uketd_dc
spelling	my-utm-ep.379812018-05-30T02:53:04Z Technology and innovation management awreness and practice : a case study in British American Tobacco GSD (KL) Sdn Bhd. 2010-10 Drani, Noor Diana HD Industries. Land use. Labor Technology and innovation are two important elements in improving efficiency, productivity and competitiveness in organisations. Therefore, what differentiates successful organisations from others is their management of technology and innovation towards awarenees and practise. The objective of this paper is to investigate the Level of Understanding Technology and Innovation Management Awareness and Practise at BAT GSDKL Sdn Bhd based on Technology Audit Model developed by Garcia-Arreola (1996). It sought to assess the relationship between the employees? and organisation in managing technological innovation awareness and practices at BAT GSDKL Sdn Bhd. A descriptive research design was employed in this study, with data collected through the use of a two parts of questionnaire: the demographic data of respondents and the importance and performance on level of understanding of technology and innovation awareness and practices in BAT GSDKL Sdn Bhd by using the objective of this study. This study will be limited to the Local Management to the Senior Leadership Team in BAT GSDKL Sdn Bhd at Technology Park Malaysia, Bukit Jalil, Kuala Lumpur. Technology Audit Managment? questionnaires were used as an instrument to examine the respondents and interviews. Inferential statistics of ANOVA and T-test was used to examine the direct relationship involving the dependant variable: employees and organization toward level of understanding; and the independent variables: gender, race, designation, and education background. The result from this study is to assess the test is any significant assess on the organisation towards technology and innovation management awareness and practise BAT GSDKL Sdn Bhd and whereas second test as well revealed a positive relationship of statistically significant relationship between demographic factors of education and race among the tested variables through the nominal measurement. This test indicates that the variable had moderate impact on the strength between demographics factors and different level of understanding towards technology and innovation management awareness and practice. In furthering this study, it is also recommended for an indeed enhancement on the organisation understanding on toward technology & innovation management awareness and practise in BAT GSDKL Sdn Bhd. 2010-10 Thesis http://eprints.utm.my/id/eprint/37981/ http://eprints.utm.my/id/eprint/37981/5/NoorDianaDraniMFPPSM2010.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development Faculty of Management and Human Resource Development
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD Industries Land use Labor
spellingShingle	HD Industries Land use Labor Drani, Noor Diana Technology and innovation management awreness and practice : a case study in British American Tobacco GSD (KL) Sdn Bhd.
description	Technology and innovation are two important elements in improving efficiency, productivity and competitiveness in organisations. Therefore, what differentiates successful organisations from others is their management of technology and innovation towards awarenees and practise. The objective of this paper is to investigate the Level of Understanding Technology and Innovation Management Awareness and Practise at BAT GSDKL Sdn Bhd based on Technology Audit Model developed by Garcia-Arreola (1996). It sought to assess the relationship between the employees? and organisation in managing technological innovation awareness and practices at BAT GSDKL Sdn Bhd. A descriptive research design was employed in this study, with data collected through the use of a two parts of questionnaire: the demographic data of respondents and the importance and performance on level of understanding of technology and innovation awareness and practices in BAT GSDKL Sdn Bhd by using the objective of this study. This study will be limited to the Local Management to the Senior Leadership Team in BAT GSDKL Sdn Bhd at Technology Park Malaysia, Bukit Jalil, Kuala Lumpur. Technology Audit Managment? questionnaires were used as an instrument to examine the respondents and interviews. Inferential statistics of ANOVA and T-test was used to examine the direct relationship involving the dependant variable: employees and organization toward level of understanding; and the independent variables: gender, race, designation, and education background. The result from this study is to assess the test is any significant assess on the organisation towards technology and innovation management awareness and practise BAT GSDKL Sdn Bhd and whereas second test as well revealed a positive relationship of statistically significant relationship between demographic factors of education and race among the tested variables through the nominal measurement. This test indicates that the variable had moderate impact on the strength between demographics factors and different level of understanding towards technology and innovation management awareness and practice. In furthering this study, it is also recommended for an indeed enhancement on the organisation understanding on toward technology & innovation management awareness and practise in BAT GSDKL Sdn Bhd.
format	Thesis
qualification_level	Master's degree
author	Drani, Noor Diana
author_facet	Drani, Noor Diana
author_sort	Drani, Noor Diana
title	Technology and innovation management awreness and practice : a case study in British American Tobacco GSD (KL) Sdn Bhd.
title_short	Technology and innovation management awreness and practice : a case study in British American Tobacco GSD (KL) Sdn Bhd.
title_full	Technology and innovation management awreness and practice : a case study in British American Tobacco GSD (KL) Sdn Bhd.
title_fullStr	Technology and innovation management awreness and practice : a case study in British American Tobacco GSD (KL) Sdn Bhd.
title_full_unstemmed	Technology and innovation management awreness and practice : a case study in British American Tobacco GSD (KL) Sdn Bhd.
title_sort	technology and innovation management awreness and practice : a case study in british american tobacco gsd (kl) sdn bhd.
granting_institution	Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development
granting_department	Faculty of Management and Human Resource Development
publishDate	2010
url	http://eprints.utm.my/id/eprint/37981/5/NoorDianaDraniMFPPSM2010.pdf
_version_	1747816517935824896

Technology and innovation management awreness and practice : a case study in British American Tobacco GSD (KL) Sdn Bhd.

Similar Items