An exploratory study University Teknologi Malaysia’s innovation toward commercialization

Commercialization in university has increasingly been considered as a complementary and attractive solution to new technology innovation and product marketing. However, the rate of commercialization amongst academic researchers and inventors has been discouraging. The aim of this study was to identi...

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Main Author:	Abdulahad, Bawer Marwan
Format:	Thesis
Language:	English
Published:	2013
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/40632/5/BawerMarwanAbdulahadMFPPSM2013.pdf
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id	my-utm-ep.40632
record_format	uketd_dc
spelling	my-utm-ep.406322017-07-05T01:39:20Z An exploratory study University Teknologi Malaysia’s innovation toward commercialization 2013-07 Abdulahad, Bawer Marwan H Social Sciences (General) Commercialization in university has increasingly been considered as a complementary and attractive solution to new technology innovation and product marketing. However, the rate of commercialization amongst academic researchers and inventors has been discouraging. The aim of this study was to identify the problems and issues on the process of innovation and commercialization and then improve the commercialization rate in Universiti Teknologi Malaysia (UTM). To achieve these goals seven factors were examined to identify how they affect on the university’s innovation and commercialization. These factors were market driven innovation, financial support, marketing and selling strategy, improve technology, time to market and time constrain, the relationship between university and industry as well as the university policy and system with the special focus on the the relationship between university and industry and its effect on the commercialization rate in UTM. This study was based on a qualitative research method and was designed to use a case study approach. A total of sixteen face-to-face interviews were conducted. Respondents were chosen from inventors, academic researchers and Innovation and Commercialization Centre staff in UTM. The researcher utilized the content-analysis approach to analyze the data obtained from the semi-structured interviews. The results indicated that, the most critical factor was relationship between university and industry and role of financial support. This study also addressed the implications and recommendation for research and practitioners. Suggestions were provided to enhance the role of academic researchers and inventors toward commercialization. 2013-07 Thesis http://eprints.utm.my/id/eprint/40632/ http://eprints.utm.my/id/eprint/40632/5/BawerMarwanAbdulahadMFPPSM2013.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Management Faculty of Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Abdulahad, Bawer Marwan An exploratory study University Teknologi Malaysia’s innovation toward commercialization
description	Commercialization in university has increasingly been considered as a complementary and attractive solution to new technology innovation and product marketing. However, the rate of commercialization amongst academic researchers and inventors has been discouraging. The aim of this study was to identify the problems and issues on the process of innovation and commercialization and then improve the commercialization rate in Universiti Teknologi Malaysia (UTM). To achieve these goals seven factors were examined to identify how they affect on the university’s innovation and commercialization. These factors were market driven innovation, financial support, marketing and selling strategy, improve technology, time to market and time constrain, the relationship between university and industry as well as the university policy and system with the special focus on the the relationship between university and industry and its effect on the commercialization rate in UTM. This study was based on a qualitative research method and was designed to use a case study approach. A total of sixteen face-to-face interviews were conducted. Respondents were chosen from inventors, academic researchers and Innovation and Commercialization Centre staff in UTM. The researcher utilized the content-analysis approach to analyze the data obtained from the semi-structured interviews. The results indicated that, the most critical factor was relationship between university and industry and role of financial support. This study also addressed the implications and recommendation for research and practitioners. Suggestions were provided to enhance the role of academic researchers and inventors toward commercialization.
format	Thesis
qualification_level	Master's degree
author	Abdulahad, Bawer Marwan
author_facet	Abdulahad, Bawer Marwan
author_sort	Abdulahad, Bawer Marwan
title	An exploratory study University Teknologi Malaysia’s innovation toward commercialization
title_short	An exploratory study University Teknologi Malaysia’s innovation toward commercialization
title_full	An exploratory study University Teknologi Malaysia’s innovation toward commercialization
title_fullStr	An exploratory study University Teknologi Malaysia’s innovation toward commercialization
title_full_unstemmed	An exploratory study University Teknologi Malaysia’s innovation toward commercialization
title_sort	exploratory study university teknologi malaysia’s innovation toward commercialization
granting_institution	Universiti Teknologi Malaysia, Faculty of Management
granting_department	Faculty of Management
publishDate	2013
url	http://eprints.utm.my/id/eprint/40632/5/BawerMarwanAbdulahadMFPPSM2013.pdf
_version_	1747816566232186880

An exploratory study University Teknologi Malaysia’s innovation toward commercialization

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