Relationship between perceived service quality, customer satisfaction and behaviour intention in airline industry
Service quality has become prime part of all highly developed organization’s strategic plan. Higher attention on service quality has resulted in increasing profit of an organization. Airline services has possesses all the features of service industry such as tangible, reliability, responsiveness, as...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://eprints.utm.my/id/eprint/40667/5/SangeethaBalasubramaniamMFPPSM2010.pdf |
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