Relationship between perceived service quality, customer satisfaction and behaviour intention in airline industry

Relationship between perceived service quality, customer satisfaction and behaviour intention in airline industry

Service quality has become prime part of all highly developed organization’s strategic plan. Higher attention on service quality has resulted in increasing profit of an organization. Airline services has possesses all the features of service industry such as tangible, reliability, responsiveness, as...

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书目详细资料
主要作者:	Balasubramaniam, Sangeetha
格式:	Thesis
语言:	English
出版:	2010
主题:	H Social Sciences (General)
在线阅读:	http://eprints.utm.my/id/eprint/40667/5/SangeethaBalasubramaniamMFPPSM2010.pdf
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