Localization framework for business to consumer E-Commerce websites in Saudi Arabia

In fast growing marketplace, organizations have to adapt to the new technologies. E-Commerce marketplace is growing nowadays more than ever before. Companies are moving toward internalization. In order for an organization to reach the global market, it can either standardize its business or localize...

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Main Author:	Kamel Ibrahim, Abdelrahman Mohamed
Format:	Thesis
Published:	2014
Subjects:	HF Commerce
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id	my-utm-ep.41674
record_format	uketd_dc
spelling	my-utm-ep.416742017-08-23T00:27:48Z Localization framework for business to consumer E-Commerce websites in Saudi Arabia 2014 Kamel Ibrahim, Abdelrahman Mohamed HF Commerce In fast growing marketplace, organizations have to adapt to the new technologies. E-Commerce marketplace is growing nowadays more than ever before. Companies are moving toward internalization. In order for an organization to reach the global market, it can either standardize its business or localize it; there is a debate which method is better for e-commerce. The e-commerce marketplace in Saudi Arabia is growing faster than anytime before. However, the current e-commerce websites in that region are not up to market demand and the global e-commerce website like Amazon.com is not localized to Saudi Arabian market. Therefore, this study is discovering the current studies about e-commerce localization framework components, how to develop localization framework for e-commerce websites in Saudi Arabia, how to validate such a framework and finally develop a proof of concept prototype based on the validated framework. This study is following quantitative research methodology. Based on the literature, this study developed localization framework for Saudi Arabia. E-commerce users from Saudi Arabia have validated this framework. A proof of concept prototype has been developed and validated by e-commerce experts in Saudi Arabia. Detailed information about all of this will be illustrated during this research life cycle in the upcomng seven chapters. This study is aiming to draw a guideline for global e-commerce website to localize their business to work in Saudi Arabian marketplace. 2014 Thesis http://eprints.utm.my/id/eprint/41674/ masters Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
topic	HF Commerce
spellingShingle	HF Commerce Kamel Ibrahim, Abdelrahman Mohamed Localization framework for business to consumer E-Commerce websites in Saudi Arabia
description	In fast growing marketplace, organizations have to adapt to the new technologies. E-Commerce marketplace is growing nowadays more than ever before. Companies are moving toward internalization. In order for an organization to reach the global market, it can either standardize its business or localize it; there is a debate which method is better for e-commerce. The e-commerce marketplace in Saudi Arabia is growing faster than anytime before. However, the current e-commerce websites in that region are not up to market demand and the global e-commerce website like Amazon.com is not localized to Saudi Arabian market. Therefore, this study is discovering the current studies about e-commerce localization framework components, how to develop localization framework for e-commerce websites in Saudi Arabia, how to validate such a framework and finally develop a proof of concept prototype based on the validated framework. This study is following quantitative research methodology. Based on the literature, this study developed localization framework for Saudi Arabia. E-commerce users from Saudi Arabia have validated this framework. A proof of concept prototype has been developed and validated by e-commerce experts in Saudi Arabia. Detailed information about all of this will be illustrated during this research life cycle in the upcomng seven chapters. This study is aiming to draw a guideline for global e-commerce website to localize their business to work in Saudi Arabian marketplace.
format	Thesis
qualification_level	Master's degree
author	Kamel Ibrahim, Abdelrahman Mohamed
author_facet	Kamel Ibrahim, Abdelrahman Mohamed
author_sort	Kamel Ibrahim, Abdelrahman Mohamed
title	Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_short	Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_full	Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_fullStr	Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_full_unstemmed	Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_sort	localization framework for business to consumer e-commerce websites in saudi arabia
granting_institution	Universiti Teknologi Malaysia, Faculty of Computing
granting_department	Faculty of Computing
publishDate	2014
_version_	1747816595023986688

Localization framework for business to consumer E-Commerce websites in Saudi Arabia

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