Consumer behavior on energy efficient cooling devices - a case study

The energy consumption in developing countries has shown tremendous increase over the last few decades. Moreover, the nationwide final energy demand in Malaysia has increased fivefold over the last two decades due to the total population has doubled in the past 30 years. The Malaysian consumers are...

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Main Author:	Moayedi, Farzaneh
Format:	Thesis
Language:	English
Published:	2013
Subjects:	TH Building construction
Online Access:	http://eprints.utm.my/id/eprint/42084/1/FarzanehMoayediMFKA2013.pdf
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id	my-utm-ep.42084
record_format	uketd_dc
spelling	my-utm-ep.420842017-06-20T08:05:59Z Consumer behavior on energy efficient cooling devices - a case study 2013 Moayedi, Farzaneh TH Building construction The energy consumption in developing countries has shown tremendous increase over the last few decades. Moreover, the nationwide final energy demand in Malaysia has increased fivefold over the last two decades due to the total population has doubled in the past 30 years. The Malaysian consumers are believed to have limited knowledge towards energy efficient (EE) products and still pose a rather low environmental conscious behaviour. Various surveys have been carried out by researchers and results have shown an increasing environmental consciousness has extending to great depth effecting consumer behaviour, which eventually expand the green product market remarkably. However no research has been carried out to finding aspects influencing consumers’ tolerance towards price mark-up for green energies and goods. Therefore, this study aims to develop a better understanding of the usage of air-conditioning (AC) systems in the Malaysian households, which is believed to be useful for the advancement of house-cooling technology in Malaysia. Furthermore the study was also tries estimate the carbon emission from the selected cooling devices. This study was based on a survey in which involving 54 respondents from the residents of Sri Samudera Condominium, Johor Bahru. The study found that 9.21% of the respondents have installed the inverter-based ACs. On the other hand, 44.08% of the respondents were uncertain if their ACs is inverter-based or otherwise. They were also not aware of the benefit of inverter-based ACs. However, in average the residents are willing to pay RM1804.17 on an EE cooling device. It is found that the amount they are willing to invest in EE cooling device was not influenced by the frequency of AC usage or their household income 2013 Thesis http://eprints.utm.my/id/eprint/42084/ http://eprints.utm.my/id/eprint/42084/1/FarzanehMoayediMFKA2013.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:77637?queryType=vitalDismax&query=Consumer+behavior+on+energy+efficient+cooling+devices+-+a+case+study&public=true masters Universiti Teknologi Malaysia, Faculty of Civil Engineering Faculty of Civil Engineering
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	TH Building construction
spellingShingle	TH Building construction Moayedi, Farzaneh Consumer behavior on energy efficient cooling devices - a case study
description	The energy consumption in developing countries has shown tremendous increase over the last few decades. Moreover, the nationwide final energy demand in Malaysia has increased fivefold over the last two decades due to the total population has doubled in the past 30 years. The Malaysian consumers are believed to have limited knowledge towards energy efficient (EE) products and still pose a rather low environmental conscious behaviour. Various surveys have been carried out by researchers and results have shown an increasing environmental consciousness has extending to great depth effecting consumer behaviour, which eventually expand the green product market remarkably. However no research has been carried out to finding aspects influencing consumers’ tolerance towards price mark-up for green energies and goods. Therefore, this study aims to develop a better understanding of the usage of air-conditioning (AC) systems in the Malaysian households, which is believed to be useful for the advancement of house-cooling technology in Malaysia. Furthermore the study was also tries estimate the carbon emission from the selected cooling devices. This study was based on a survey in which involving 54 respondents from the residents of Sri Samudera Condominium, Johor Bahru. The study found that 9.21% of the respondents have installed the inverter-based ACs. On the other hand, 44.08% of the respondents were uncertain if their ACs is inverter-based or otherwise. They were also not aware of the benefit of inverter-based ACs. However, in average the residents are willing to pay RM1804.17 on an EE cooling device. It is found that the amount they are willing to invest in EE cooling device was not influenced by the frequency of AC usage or their household income
format	Thesis
qualification_level	Master's degree
author	Moayedi, Farzaneh
author_facet	Moayedi, Farzaneh
author_sort	Moayedi, Farzaneh
title	Consumer behavior on energy efficient cooling devices - a case study
title_short	Consumer behavior on energy efficient cooling devices - a case study
title_full	Consumer behavior on energy efficient cooling devices - a case study
title_fullStr	Consumer behavior on energy efficient cooling devices - a case study
title_full_unstemmed	Consumer behavior on energy efficient cooling devices - a case study
title_sort	consumer behavior on energy efficient cooling devices - a case study
granting_institution	Universiti Teknologi Malaysia, Faculty of Civil Engineering
granting_department	Faculty of Civil Engineering
publishDate	2013
url	http://eprints.utm.my/id/eprint/42084/1/FarzanehMoayediMFKA2013.pdf
_version_	1747816686065549312

Consumer behavior on energy efficient cooling devices - a case study

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