The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)

Tourism carrying capacity refers to the concept of preserving and maintaining an area or asset in its original state, taking into consideration the ability and capability of resources to withstand the effects of tourist activities. The city of Melaka is cultural tourism destination heritage that has...

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Main Author:	Era Triana, Era Triana
Format:	Thesis
Language:	English
Published:	2005
Subjects:	GV Recreation Leisure
Online Access:	http://eprints.utm.my/id/eprint/4214/1/EraTrianaMFAB2005-1.pdf
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id	my-utm-ep.4214
record_format	uketd_dc
spelling	my-utm-ep.42142018-01-16T04:27:36Z The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city) 2005-05 Era Triana, Era Triana GV Recreation Leisure HD28 Management. Industrial Management Tourism carrying capacity refers to the concept of preserving and maintaining an area or asset in its original state, taking into consideration the ability and capability of resources to withstand the effects of tourist activities. The city of Melaka is cultural tourism destination heritage that has attracted local and foreign tourist. The city of Melaka is a destination that serves various roles and functions. The aim of this research is to evaluate the development of tourism in Melaka, and assess the impact of tourism activities on the tourism carrying capacity. This study will also determine the balance between the cultural heritage management and cultural tourism to plan a tourism management technique. The Market Appeal â€“ Robusticity Matrix Method was used as a method based on the indicators that have been identified which can contribute to the development of tourism cultural heritage. The indicators consist of aspects, such as fragility or robustness of asset, product promotion, activity, aesthetic value, history, facilities availability and accessibility. It also involves education and tourism management system from the government and NGOs. The result of this study identified the cultural tourism asset that has a great potential for development based on the carrying capacity according to certain levels (A1, A2, C1, C2 and D1). Recommendations are given including the tourism management technique, the management carrying capacity, tourism promotion, policies, guidelines and strategies. 2005-05 Thesis http://eprints.utm.my/id/eprint/4214/ http://eprints.utm.my/id/eprint/4214/1/EraTrianaMFAB2005-1.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	GV Recreation Leisure GV Recreation Leisure
spellingShingle	GV Recreation Leisure GV Recreation Leisure Era Triana, Era Triana The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)
description	Tourism carrying capacity refers to the concept of preserving and maintaining an area or asset in its original state, taking into consideration the ability and capability of resources to withstand the effects of tourist activities. The city of Melaka is cultural tourism destination heritage that has attracted local and foreign tourist. The city of Melaka is a destination that serves various roles and functions. The aim of this research is to evaluate the development of tourism in Melaka, and assess the impact of tourism activities on the tourism carrying capacity. This study will also determine the balance between the cultural heritage management and cultural tourism to plan a tourism management technique. The Market Appeal â€“ Robusticity Matrix Method was used as a method based on the indicators that have been identified which can contribute to the development of tourism cultural heritage. The indicators consist of aspects, such as fragility or robustness of asset, product promotion, activity, aesthetic value, history, facilities availability and accessibility. It also involves education and tourism management system from the government and NGOs. The result of this study identified the cultural tourism asset that has a great potential for development based on the carrying capacity according to certain levels (A1, A2, C1, C2 and D1). Recommendations are given including the tourism management technique, the management carrying capacity, tourism promotion, policies, guidelines and strategies.
format	Thesis
qualification_level	Master's degree
author	Era Triana, Era Triana
author_facet	Era Triana, Era Triana
author_sort	Era Triana, Era Triana
title	The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)
title_short	The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)
title_full	The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)
title_fullStr	The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)
title_full_unstemmed	The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)
title_sort	application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : melaka historic city)
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2005
url	http://eprints.utm.my/id/eprint/4214/1/EraTrianaMFAB2005-1.pdf
_version_	1747814503976796160

The application of market appeal-robusticity matrix as a tool for cultural heritage and tourism management (case study : Melaka historic city)

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