Preferred housing attributes by participants of Malaysia my second home

The lucrative market of foreign second homers attracts Malaysian developers to target participants of Malaysia My Second Home (MM2H) in their housing projects. However, the inability to satisfy second homers’ preferred housing attributes could lead to the failure of MM2H targeted housing projects fo...

Full description

Saved in:

Bibliographic Details
Main Author:	Lee, Lay See
Format:	Thesis
Published:	2013
Subjects:	HD Industries Land use Labor
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.42196
record_format	uketd_dc
spelling	my-utm-ep.421962020-08-17T02:29:24Z Preferred housing attributes by participants of Malaysia my second home 2013 Lee, Lay See HD Industries. Land use. Labor The lucrative market of foreign second homers attracts Malaysian developers to target participants of Malaysia My Second Home (MM2H) in their housing projects. However, the inability to satisfy second homers’ preferred housing attributes could lead to the failure of MM2H targeted housing projects for there are differences between second homers’ needs and developers’ offers. There is a need to study the housing preferences of participants in MM2H in order to help developers to deliver better and favourable housing projects for them. The first objective of this study is to characterize housing attributes in the second home market. The second objective is to identify housing attributes preferred by the participants of MM2H. This is then followed with a profiling of the preferred housing attributes by the participants of MM2H from various countries. The research methodology consists of six stages, including a literature review, identification of the data source, a research instrument, data collection, data analysis, validation and recommendations. The questionnnaire survey was conducted among licensed and active MM2H agents. A total of 41 respondents participated in the study. They provided a better overview of MM2H participants’s preferences in selecting their second home. An analysis of frequency and analysis of variance was conducted on the collected data. The findings revealed that housing price and cost of living are the two most important elements in purchasing a second home. The findings also revealed that condominiums, gated and guarded communities, a secure and quality environment, green scenery and a swimming pool are the common features preferred by MM2H participants. Accordingly, Cluster Townhouse is the least favourable design by MM2H participants whereas the condominium is the most favourable. The results obtained were used to profile the MM2H participants’ preferred housing attributes. The profile serves as a good reference for developers in their planning and targeting of buyers in the second home market. 2013 Thesis http://eprints.utm.my/id/eprint/42196/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:77798 masters Universiti Teknologi Malaysia, Faculty of Science Faculty of Science
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
topic	HD Industries Land use Labor
spellingShingle	HD Industries Land use Labor Lee, Lay See Preferred housing attributes by participants of Malaysia my second home
description	The lucrative market of foreign second homers attracts Malaysian developers to target participants of Malaysia My Second Home (MM2H) in their housing projects. However, the inability to satisfy second homers’ preferred housing attributes could lead to the failure of MM2H targeted housing projects for there are differences between second homers’ needs and developers’ offers. There is a need to study the housing preferences of participants in MM2H in order to help developers to deliver better and favourable housing projects for them. The first objective of this study is to characterize housing attributes in the second home market. The second objective is to identify housing attributes preferred by the participants of MM2H. This is then followed with a profiling of the preferred housing attributes by the participants of MM2H from various countries. The research methodology consists of six stages, including a literature review, identification of the data source, a research instrument, data collection, data analysis, validation and recommendations. The questionnnaire survey was conducted among licensed and active MM2H agents. A total of 41 respondents participated in the study. They provided a better overview of MM2H participants’s preferences in selecting their second home. An analysis of frequency and analysis of variance was conducted on the collected data. The findings revealed that housing price and cost of living are the two most important elements in purchasing a second home. The findings also revealed that condominiums, gated and guarded communities, a secure and quality environment, green scenery and a swimming pool are the common features preferred by MM2H participants. Accordingly, Cluster Townhouse is the least favourable design by MM2H participants whereas the condominium is the most favourable. The results obtained were used to profile the MM2H participants’ preferred housing attributes. The profile serves as a good reference for developers in their planning and targeting of buyers in the second home market.
format	Thesis
qualification_level	Master's degree
author	Lee, Lay See
author_facet	Lee, Lay See
author_sort	Lee, Lay See
title	Preferred housing attributes by participants of Malaysia my second home
title_short	Preferred housing attributes by participants of Malaysia my second home
title_full	Preferred housing attributes by participants of Malaysia my second home
title_fullStr	Preferred housing attributes by participants of Malaysia my second home
title_full_unstemmed	Preferred housing attributes by participants of Malaysia my second home
title_sort	preferred housing attributes by participants of malaysia my second home
granting_institution	Universiti Teknologi Malaysia, Faculty of Science
granting_department	Faculty of Science
publishDate	2013
_version_	1747816713157607424

Preferred housing attributes by participants of Malaysia my second home

Similar Items