Environmental friendly as a new dimension of product quality from consumers’ perspective

This research is an effort to extend the dimensions of product quality to cover the ecological phenomena and solve the environmental issues by adding a new dimension, environmental friendly, to other dimensions of product quality. Furthermore this research examines the most important motivators for...

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Main Author:	Kianpour, Kamyar
Format:	Thesis
Language:	English
Published:	2012
Subjects:	TS156.6 Quality Control
Online Access:	http://eprints.utm.my/id/eprint/44619/5/KamyarKianpourMFPPSM2012.pdf
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id	my-utm-ep.44619
record_format	uketd_dc
spelling	my-utm-ep.446192018-04-30T13:11:48Z Environmental friendly as a new dimension of product quality from consumers’ perspective 2012-02 Kianpour, Kamyar TS156.6 Quality Control This research is an effort to extend the dimensions of product quality to cover the ecological phenomena and solve the environmental issues by adding a new dimension, environmental friendly, to other dimensions of product quality. Furthermore this research examines the most important motivators for buying green products and impact of price on environmental friendly products’ buyers. A comprehensive literature review on product quality, buying behavior, normal product motivating factors and also green products motivators have been discussed. In addition, the importance of price on buying behavior particularly in relation to green product has been elaborated as well. Data collection method for this research is questionnaire and data analysis method consists of factor analysis, T test and descriptive analysis. The result of this study shows that environmental friendly has potential to be a new dimension of product quality. It has shown that Environmental concern, perceived consumer effectiveness, consumer knowledge, promotional tools, and laws and regulations are underlying factors which are motivating the customers for buying green products while the Reference Group is not motivating factor for buying environmental friendly products despite it defined as an underlying factor for buying green products. The result also indicates the buyers have been accepted to buy environmental friendly products in comparison with non-environmental friendly products. It is also remarkable that the customers had different reactions regarding to different percentage of price with respect to three categories of products. 2012-02 Thesis http://eprints.utm.my/id/eprint/44619/ http://eprints.utm.my/id/eprint/44619/5/KamyarKianpourMFPPSM2012.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development Faculty of Management and Human Resource Development
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	TS156.6 Quality Control
spellingShingle	TS156.6 Quality Control Kianpour, Kamyar Environmental friendly as a new dimension of product quality from consumers’ perspective
description	This research is an effort to extend the dimensions of product quality to cover the ecological phenomena and solve the environmental issues by adding a new dimension, environmental friendly, to other dimensions of product quality. Furthermore this research examines the most important motivators for buying green products and impact of price on environmental friendly products’ buyers. A comprehensive literature review on product quality, buying behavior, normal product motivating factors and also green products motivators have been discussed. In addition, the importance of price on buying behavior particularly in relation to green product has been elaborated as well. Data collection method for this research is questionnaire and data analysis method consists of factor analysis, T test and descriptive analysis. The result of this study shows that environmental friendly has potential to be a new dimension of product quality. It has shown that Environmental concern, perceived consumer effectiveness, consumer knowledge, promotional tools, and laws and regulations are underlying factors which are motivating the customers for buying green products while the Reference Group is not motivating factor for buying environmental friendly products despite it defined as an underlying factor for buying green products. The result also indicates the buyers have been accepted to buy environmental friendly products in comparison with non-environmental friendly products. It is also remarkable that the customers had different reactions regarding to different percentage of price with respect to three categories of products.
format	Thesis
qualification_level	Master's degree
author	Kianpour, Kamyar
author_facet	Kianpour, Kamyar
author_sort	Kianpour, Kamyar
title	Environmental friendly as a new dimension of product quality from consumers’ perspective
title_short	Environmental friendly as a new dimension of product quality from consumers’ perspective
title_full	Environmental friendly as a new dimension of product quality from consumers’ perspective
title_fullStr	Environmental friendly as a new dimension of product quality from consumers’ perspective
title_full_unstemmed	Environmental friendly as a new dimension of product quality from consumers’ perspective
title_sort	environmental friendly as a new dimension of product quality from consumers’ perspective
granting_institution	Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development
granting_department	Faculty of Management and Human Resource Development
publishDate	2012
url	http://eprints.utm.my/id/eprint/44619/5/KamyarKianpourMFPPSM2012.pdf
_version_	1747817257699901440

Environmental friendly as a new dimension of product quality from consumers’ perspective

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