Assessment of factors leading to customer relationship management success in telecommunication industry
Customer Relationship Management has become the main interest of researchers and practitioners especially in the domains of Marketing and Information Systems (IS). With consideration of importance customer relation role in organization prosperity, Telecom CRM system is the combination of customer...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/48119/1/FarnazArabMFC2010.pdf |
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