Antecedents of satisfaction among university students from people’s Republic of China in Malaysia
This study was carried out to investigate the levels, degrees, and relationships of cultural orientation, adjustment, service quality, and satisfaction among university students from P.R. China studying in Malaysia. The numerical data was obtained through the CASS questionnaire survey, which was...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/48162/1/XuKeMFM2013.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This study was carried out to investigate the levels, degrees, and relationships
of cultural orientation, adjustment, service quality, and satisfaction among university
students from P.R. China studying in Malaysia. The numerical data was obtained
through the CASS questionnaire survey, which was conducted from June 2013 to
July 2013 at Universiti Teknologi Malaysia (Johor) and Sunway University
(Selangor). As the research instrument of this study, the CASS questionnaire was a
modification from Samarasekera (2013), Reynolds (2010), and Danjuma’s (2012)
works, and all the questions were set into the fifth-point Likert-scale format. The
questionnaire was distributed to 63 China students in UTM and 54 China students in
SU. The data obtained had good internal consistency, as indicated by the reliability
analysis because all Cronbach’s Alpha coefficients were greater than 0.65. The result
of normality test showed that the data was normally distributed, as indicated by the
statistics of skewness and kurtosis coefficients as well as the Q-Q plots. More
precisely, the former indicators had their values falling within ±3 for all dimensions
of each variable, and the latter had depicted that the data points were close to the
regression line. For cultural orientation, the pertaining formula for VSM 94 were
used to assess the dimensional index value scores. Result indicated both UTM and
SU students had low power distance and were primarily individualistic, feminine,
and short-terms oriented. However, a contradicting result was found in the
uncertainty avoidance dimension where the UTM’s respondents had shown a high
uncertainty avoidance preference and that of SU was comparatively lower. For
adjustment, all dimensional scores were greater than 3, the midpoint of the five point
scale, which meant that the respondents could adjust to their lives in Malaysia. The
results showed a negative gap scores for all five dimensions in UTM and SU. For the
correlation analysis, a positive correlation between cultural orientation, adjustment,
service quality, and satisfaction as a whole. |
|---|