Benefits of e-commerce adoption in Zanzibar
Several studies have been conducted on E-commerce adoption but not yet in the case of Zanzibar. The objectives of this study are to identify factors of E-Commerce adoption and to develop a framework of E-commerce adoption in the case of Zanzibar. The study uses several variables in the form of Barri...
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2014
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my-utm-ep.483642017-08-08T06:30:21Z Benefits of e-commerce adoption in Zanzibar 2014 Omar, Fuady Rashid HD Industries. Land use. Labor Several studies have been conducted on E-commerce adoption but not yet in the case of Zanzibar. The objectives of this study are to identify factors of E-Commerce adoption and to develop a framework of E-commerce adoption in the case of Zanzibar. The study uses several variables in the form of Barriers, Top Management support, Education and Awareness, Business type, Role of Government, Buyer/supplier pressure and Technology support within Technological Organization and Environment (TOE) framework to assess E-commerce adoption behavior. A questionnaire based survey was conducted to collect data from 62 respondents in Zanzibar Town, the data were analyzed and seven hypotheses were tested. The hypothesis testing indicates that Barriers of E-commerce, Educational and Awareness, Top Management support and Technological support infrastructure have significant effect on E-commerce adoption. The finding will be useful for Government, Business Association and other who can utilize the proposed framework for a successful E-commerce adoption. 2014 Thesis http://eprints.utm.my/id/eprint/48364/ masters Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing |
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Universiti Teknologi Malaysia |
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UTM Institutional Repository |
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HD Industries Land use Labor |
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HD Industries Land use Labor Omar, Fuady Rashid Benefits of e-commerce adoption in Zanzibar |
| description |
Several studies have been conducted on E-commerce adoption but not yet in the case of Zanzibar. The objectives of this study are to identify factors of E-Commerce adoption and to develop a framework of E-commerce adoption in the case of Zanzibar. The study uses several variables in the form of Barriers, Top Management support, Education and Awareness, Business type, Role of Government, Buyer/supplier pressure and Technology support within Technological Organization and Environment (TOE) framework to assess E-commerce adoption behavior. A questionnaire based survey was conducted to collect data from 62 respondents in Zanzibar Town, the data were analyzed and seven hypotheses were tested. The hypothesis testing indicates that Barriers of E-commerce, Educational and Awareness, Top Management support and Technological support infrastructure have significant effect on E-commerce adoption. The finding will be useful for Government, Business Association and other who can utilize the proposed framework for a successful E-commerce adoption. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Omar, Fuady Rashid |
| author_facet |
Omar, Fuady Rashid |
| author_sort |
Omar, Fuady Rashid |
| title |
Benefits of e-commerce adoption in Zanzibar |
| title_short |
Benefits of e-commerce adoption in Zanzibar |
| title_full |
Benefits of e-commerce adoption in Zanzibar |
| title_fullStr |
Benefits of e-commerce adoption in Zanzibar |
| title_full_unstemmed |
Benefits of e-commerce adoption in Zanzibar |
| title_sort |
benefits of e-commerce adoption in zanzibar |
| granting_institution |
Universiti Teknologi Malaysia, Faculty of Computing |
| granting_department |
Faculty of Computing |
| publishDate |
2014 |
| _version_ |
1747817372209643520 |